Contents Chapter 1 Introduction.....................................................................................................................3 1.1 Research Proposal..................................................................................................................3 (I) Research project description...............................................................................................3 (II) Research aim and objectives.............................................................................................3 (III) Reasons for choosing this research project......................................................................4 (IV) Activities and timescales.................................................................................................4 Chapter 2: Literature review............................................................................................................6 2.1 Introduction............................................................................................................................6 2.2 Literature review....................................................................................................................6 Chapter 3: Methodology..................................................................................................................8 3.1 Research Approach................................................................................................................8 3.2 Methodologies:......................................................................................................................8 (I) Sampling –..........................................................................................................................8 (II) Data analysis......................................................................................................................9 (III) Cost, access and ethical considerations............................................................................9 Chapter 4 Data Collection and Analysis........................................................................................10 4.1 Data collection.....................................................................................................................10 4.2 Data analysis, presentation and discussion..........................................................................12 Chapter 5: Conclusions and Recommendations............................................................................23 5.1 Conclusions..........................................................................................................................23 5.2 Recommendations................................................................................................................24 Chapter 6: Personal Reflective Statement......................................................................................24 6.1 Reflect on the research methods used in your project.........................................................24 6.2 Consider research methods that could have been used........................................................24 6.3 Areas for further research or consideration.........................................................................25 REFERENCES..............................................................................................................................26 2
Chapter 1 Introduction 1.1 Research Proposal (I) Research project description Discrimination at workplace means is treating and proposing to treat, an individual employees unfavourably or differentially because of their characteristic protected by law. Discrimination at workplace has negative impact over performance of employees (Sapada and et. al., 2018). For this report Primark is a chosen retailer that specialise in selling of clothes, cosmetics and house wares to the customers. Within an organisation, discrimination is major issue that have impact on employees as well as business performance in negative manner. Impact of discrimination over employees reduced their performance, productivity, motivation and satisfaction level. These will turn to impact on business by increase high employee turnover, reducing brand reputation etc. Therefore, these are main issues of discrimination at workplace. (II) Research aim and objectives Research aim: Main aim of this report is“To identify the impact of workplace discrimination on employee’s performance at workplace.” A case study on Primark. Research Objectives To know the meaning and concept of workplace discrimination. To understand the positive & negative impact of workplace discrimination on the performance of staff members working inPrimark. To examine various types of methods which help the workers ofPrimarkin improving their performance? Research questions What is the positive & negative impact of workplace discrimination on the performance of staff members working inPrimark? What are the various types of methods which help the workers ofPrimarkin improving their performance? 3
(III) Reasons for choosing this research project Main reason behind selecting this topic is to increase knowledge about the discrimination and its impact at workplace and on employee’s performance. By doing this research, researcher can easily understand about the negative effect of workplace discrimination on performance of employees. By performing this study, they can also identify certain ways for improving employee’s performance at workplace (Webster and et. al., 2018). (IV) Activities and timescales Gantt chart is one of the best and useful tool for identifying timescale of each activities (Amjad and et. al., 2018). This chart includes number of activities that will be shown as below: 4
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Chapter 2: Literature review 2.1 Introduction It is systematic identification and location of document concerning information related to the research program. It is a body of text that aims to review the critical points of current knowledge on a particular topic.It is use as database report of primary or original scholarship and does not report new primary scholarship itself 2.2 Literature review Meaning and concept of workplace discrimination. As per the view presented byBenstead (2018), workplace discrimination is a condition whenemploysofanorganizationaretreatedunfairlyduetosomereason.Workplace discrimination will be depended on equal pay of compensation, national origin, pregnancy, gender discrimination, religion, caste, disability, physical appearance; all are the main causes of the issue aeries of discrimination within the workplace. The concept of discrimination takes into considerationafterglobalizationofeconomy.Companieshireworkforcefromdifferent countries, religion, places for enhancing their efficiency of organization. But employee and most of time labours are affected and conflicts aeries among labours and employers related to discrimination. This concept is used for study to give essential information to mangers regarding workplace discrimination and strategies and polices are develop which are use for solving issue regarding unfair justice within the organization Positive & negative impact of workplace discrimination on the performance of staff members working inPrimark. According to theHarness (2019), workplace discrimination will be positively as well as negatively impacted on business organization which is described below: Positive impact: Diversification will help in increasing motivation among employee and labors to increase theirperformanceasmangersgiveincentiveandbonusonthebasisofperformance. Diversification also help in team coordination as manger of Primark divided group of employers and give accommodation in the basis of their performance it will help in increasing performance and management abilities among all the group members. Negative impact: 6
Issue related to caste, and religion of employs will directly impact on their morale and ethics, they get de motivated due to these issues. It will result in higher rate of labor turnover, as labor get dissatisfied and resign the organization, this will reduce rate of performance of the company. Types of methods which help the workers ofPrimarkin improving their performance. According to the Ciner (2019), there are various methods that will be requiring to follow by Primark for enhancing performance of their employees. Some effective ways will be determined as below: Training:ByusingtrainingmangerofPrimarkcanenhanceperformanceoftheir underperform employers and labor. Communication: Manager of Primark can improve performance of their employers by using effective communication tools, with their communication skills they motivate and enhance capabilities of their employs to work toward achievement of goal of the organization. Workforce management:For managing all the employers’ mangers play games, as study which will help in increasing their knowledge and it also useful for increasing coordination and team work of the employs. 7
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Chapter 3: Methodology Methodology is a vital tool use for research program, it is a process of systematically analysis the methods use and applied for research study(Aoyama, Hoshika and Honda, 2018). This tool is also help investigator for collecting essential data from various respondents. There will be several methods which are use for the current research, all are mention below: 3.1 Research Approach It is a systematic framework of research section. Research approaches considered those plans and policies which are used for collection of essential data, analysis and interpretation of the information collected from theses data. Investigator uses research approaches on the basis of problem of the study. It is divided into two parts, quantitative approach and qualitative approach. For this research quantitative study has been decided as it will help in finding conclusion in effective way. On the other side for data analysis purpose inductive and deductive sort also uses. For this project deductive approach has been applied with quantitative information(Gaur and Kumar, 2018). 3.2 Methodologies: Investigators use primary and secondary sources for collection of their research data. Primary data are those information which are first time uses and collected directly from investigators to the main source of research questionnaire are prepared for collection of information by using primary sources. Secondary data are those data which are collected by other. For collecting information from secondary data, magazine, newspaper, books journals are use. In this study both primary and secondary sources are uses by investigator to collect information for this research(Gjesfjeld and et. al., 2020). (I) Sampling – It is a systematic technique which is used for deciding sample size from the total population. There will be 2 types of sample technique which can apply by investigators, probability and non probability. For this research study probability technique is use for sampling, by using probability technique investigator recruit or selects 20 managers of Primark on random basis. This technique is help investigators for effective use the time and minimize cost of the research program as compare to non probability technique of sampling(Güven, 2018). 8
(II) Data analysis In this section of the research methodology investigator analysis all the data collecting by sampling process. It is essential part of the research process as it is the responsibility of the investigator to provide reliable and valid information related to the data. Investigator use content analysis this tool has been used for analysis data in minimal time and it also useful for making questions related to the data. Investigator will be used graphs, tables, for analysing their quantitative data and table and graphs also use for representing information in an effective manner(Kelly and et. al., 2018). (III) Cost, access and ethical considerations This is necessary part of each methodology step use during research program. For doing a research program it is essential for every researcher to follow their ethical rules and work in a system way which helps in saving their cost. For collection of primary data large amount of monetary resource require thus investigators needs to used those tools and method which help in reducing their cost of program, after that they need to access all the relevant information from employees of Primark for collection of data investigator are need to follow ethical principle, of confidentiality, beneficence, antonym etc. It is necessary for investigators to complete their research in systematic way(Page and et. al., 2019). 9
Chapter 4 Data Collection and Analysis 4.1 Data collection For collecting information regarding the workplace discrimination and its impact on employee’s performance questionnaire has been applied. This is a useful instrument of primary data collection that will be beneficial in gathering of quantitative and reliable information about the existing study (Schoonderbeek, 2018). Questionnaire will be prepared as below: Questionnaire Q1) Do you familiar about the concept of discrimination at your workplace? a)Yes b)No Q2) What type of discrimination have impact on your workplace inPrimark? a)Age based discrimination b)Gender based discrimination c)Disability based discrimination Q3) According to your opinion, discriminationat workplace of Primark have impactof employee’s performance? a)Yes b)No Q4) What are the main negative effects of workplace discrimination over performance of employees who’s working in the Primark? a)Poor moral of employees b)Poor satisfaction towards job c)Lack of motivation Q5) What is the impact of workplace discrimination ob business performance of Primark? d)Higher rate of turnover a)Decreased Business’s reputation b)Reduced productivity level c)Decreased sales and profitability Q6) What ways that would be require to use by Primark for eliminating the issue of workplace discrimination over employees? 10
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a)Must be focus on diversity b)Development of written policy that defines rules and procedures c)Documentation and Treating everyone the Same d)Establishment of consistent process for resolving discrimination issues. Q7) What are the relationship between the discrimination and employees performance at workplace of Primark? a)Positive b)Negative c)Neutral Q8) What are the methods through which Primark can improve performance of their employees? a)Development of training method b)Encouragement of continual communication c)Development of inclusive working environment Q9) What are advantages get by Primark by resolving the issue of workplace discrimination? a)Cooperation and collaboration between employees b)Decreased employee turnover c)Increased productivity d)Increased employee and customer satisfaction Q10) Recommend factors that will be require by Primark for reducing the discrimination and promoting equality and diversity at workplace. 11
4.2 Data analysis, presentation and discussion Data Analysis:This is an effective process of analysing information about the current investigation. This report is based of quantitative research and for analysing quantitative information content analysis will be applied. As it facilitate in analysing of quantitative data in easier way and also not consume more time of researcher. Under this method, number of themes has been developed that support in analysing of results within lesser time period (Wu and et. al., 2018). Along with this, in order to analysis quantitative data, researcher will require to make frequency table because it support in identification of respondents and their view about each questions. Frequency table Q1) Do you familiar about the concept of discrimination at your workplace?Frequency a)Yes15 b)No5 Q2) What type of discrimination have impact on your workplace inPrimark?Frequency a)Age based discrimination7 b)Gender based discrimination10 c)Disability based discrimination3 Q3) According to your opinion, discrimination at workplace of Primark have impact of employee’s performance? Frequency a)Yes15 b)No5 Q4)Whatarethemainnegativeeffectsofworkplacediscriminationover performance of employees who’s working in the Primark? Frequency a)Poor moral of employees7 b)Poor satisfaction towards job8 c)Lack of motivation5 Q5) What is the impact of workplace discrimination ob business performance of Primark? Frequency a)Higher rate of turnover5 b)Decreased Business’s reputation5 12
c)Reduced productivity level5 d)Decreased sales and profitability5 Q6) What ways that would be require to use by Primark for eliminating the issue of workplace discrimination over employees? Frequency a)Must be focus on diversity5 b)Development of written policy that defines rules and procedures4 c)Documentation and Treating everyone the Same5 d)Establishment of consistent process for resolving discrimination issues.6 Q7)Whataretherelationshipbetweenthediscriminationandemployees performance at workplace of Primark? Frequency a)Positive3 b)Negative15 c)Neutral2 Q8) What are the methods through which Primark can improve performance of their employees? Frequency a)Development of training method8 b)Encouragement of continual communication7 c)Development of inclusive working environment5 Q9) What are advantages get by Primark by resolving the issue of workplace discrimination? Frequency a)Cooperation and collaboration between employees4 b)Decreased employee turnover6 c)Increased productivity5 e)Increased employee and customer satisfaction5 13
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Data Presentation:In order to present quantitative data, there is requirement of creating number of tables and graphs. These tables and graphs will be shown as below: Theme 1: Knowledge about the concept of discrimination at your workplace Q1) Do you familiar about the concept of discrimination at your workplace?Frequency a)Yes15 b)No5 Interpretation: From theabove mentionedtableor graphsithasbeenconcluded understanding about the discrimination. There are total 20 mangers of Primark are selected for analysing their opinion about the workplace discrimination. 15 out of 20 respondents have familiar with the workplace discrimination in Primark. Remaining 5 respondents not are aware about the same concept. Majority of participants have idea as workplace discrimination is based on different prejudices and happens while member of staffis treated adversely for the reason of gender, sexuality, race, religion disability, age etc. Theme 2: Type of workplace discrimination Q2) What type of discrimination have impact on your workplace inPrimark?Frequency a)Age based discrimination7 b)Gender based discrimination10 c)Disability based discrimination3 14
Interpretation:Fromtheabovegraphs,itdeterminedvariouskindofworkplace discrimination that has impact on business as well as employees performance. For this 7 out of 20 managers said as age based discrimination is main issue that occurs in workplace of Primark. 10participantshaveopinionasgenderbaseddiscriminationismajorissueinworking environment of Primark. Remaining 3 respondents have view as disability based discrimination happen in the working place of company. Theme 3: Impact of discrimination on employees Q3) According to your opinion, discrimination at workplace of Primark have impact of employee’s performance? Frequency a)Yes15 b)No5 15
Interpretation: According to the above data or information, it has been concluded that 15 out of 20 respondents said as discrimination at workplace have direct impact over performance level of employees. Remaining 5 participants not have any kind of knowledge regarding the same. Theme 4: Negative effects of workplace discrimination over performance of employees Q4)Whatarethemainnegativeeffectsofworkplacediscriminationover performance of employees who’s working in the Primark? Frequency a)Poor moral of employees7 b)Poor satisfaction towards job8 c)Lack of motivation5 16
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Interpretation:Thisgraphicalpresentationshownnegativeimpactofworkplace discrimination on employees. 7 managers of Primark have idea as workplace discrimination is a major issue that have negative effects on employee’s moral towards job. 8 participants have opinion as it decreased employee’s satisfaction level and remaining 5 respondents said as discrimination reduced the motivational level of workers. Theme 5: Impact of workplace discrimination on business performance Q5) What is the impact of workplace discrimination on business performance of Primark? Frequency a)Higher rate of turnover5 b)Decreased Business’s reputation5 c)Reduced productivity level5 d)Decreased sales and profitability5 17
Interpretation: This graph helped researcher by providing information regarding the workplace discrimination and its impact on business’s performance. There are 20 respondents selected and all they have to provide equal ratio about the discrimination impact on business. These impacts are higher rate of employee’s turnover,decreased Business’s reputation, reduced productivity leveland decreased sales and profitability. These are considering main negative impacts that have impact on Primark and its goodwill in marketplace. Theme 6: Ways for eliminating the issue of workplace discrimination over employees Q6) What ways that would be require to use by Primark for eliminating the issue of workplace discrimination over employees? Frequency a)Must be focus on diversity5 b)Development of written policy that defines rules and procedures4 c)Documentation and Treating everyone the Same5 d)Establishment of consistent process for resolving discrimination issues.6 18
Interpretation: Above mentioned data or table has been concluded that there are number of ways that will be requiring to use by Primark for reducing the problem of workplace discrimination on employees. 5 managers of the respective organisation have idea as company must be focus of diversity as it will help them in increment of creativity and innovation at workplace. 4 respondents have to provide their opinion as business shoulddevelop written policy that defines rules and procedures. 5 participants have knowledge as documentation and treating for everyone in equal basis is best ways for reducing the discrimination at workplace. Remaining 6 respondents have view as establishment of consistent process support Primark by resolving discrimination issues at workplace. Theme 7: Relationship between the discrimination and employees performance Q7)Whataretherelationshipbetweenthediscriminationandemployees performance at workplace of Primark? Frequency a)Positive3 b)Negative15 c)Neutral2 19
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Interpretation:Abovementionedgraphorinformationhasbeendeterminedthat discriminationhasnegativerelationshipwithemployee’sperformance.Discriminationat workplace has to impact on employees in negative manner such as poor moral of employees, poor satisfaction towards job, lack of motivation and many others. for this statement majority of respondents said as it has negative effect and remaining 5 respondents said as discrimination has positive relationship as well as negative also. Theme 8: Methods for improve performance of their employees Q8) What are the methods through which Primark can improve performance of their employees? Frequency a)Development of training method8 b)Encouragement of continual communication7 c)Development of inclusive working environment5 20
Interpretation: Above mentioned table or information has been concluded that there are various methods by which Primark can easily enhance performance of their workers. 8 out of 20 managers have idea as development of training method Support Company to increase learning andknowledgeoftheiremployeesaboutthebusiness.7participantshaveopinionas encouragementofcontinualcommunicationsupportbusinessbyreducingconflictamong employees. This turn to assist them to increase performance level of their workers and retain them for long time duration. Remaining 5 managers have idea as development of inclusive working environment is beneficial for Primark to increase creativity among workforce and also to reduce discrimination at workplace. Theme 9: Advantages for reducing the issueof discrimination at workplace Q9) What are advantages get by Primark by resolving the issue of workplace discrimination? Frequency d)Cooperation and collaboration between employees4 e)Decreased employee turnover6 f)Increased productivity5 f)Increased employee and customer satisfaction5 21
Interpretation: Above mentioned data has been analysed that there are numerous benefits that can be attaining by Primark if they reduce or eliminate discrimination among employees and at workplace. 4 respondents said as by which Primark can easily develop collaboration and cooperation between employees. 6 managers have knowledge as by reducing the discrimination at working place, organisation can decrease higher employee turnover. 5 respondents have view as by eliminating workplace discrimination in an organisation, company can increase their productivity level. Remaining 5 participants have idea as by resolving the issue of discrimination at workplace, Primark become more able to increase satisfaction level among employees as well as customers. 22
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Discussion:Discussion is based on both primary and secondary data(Wu and et. al., 2018). In this section, researcher identifies relationship between the primary as well as secondary information which will be explained as below: To know the meaning and concept of workplace discrimination. Primary information is match with the data founded in literature review from books, magazines etc. Some authors have provided their view about the discrimination that helps researcher in attaining of valid outcomes (Shen and Dhanani, 2018). To understand the positive & negative impact of workplace discrimination on the performance of staff members working inPrimark. Primaryinformation is related with the data collected from number of secondary sources forliteraturereview.Inthis,severalauthorsprovidedtheirviewabouttheworkplace discrimination and its effect over performance of employees. This will help researcher in attainment of 2ndobjective easily (Yunita and Saputra, 2019). To examine various types of methods which help the workers ofPrimarkin improving their performance. From the above collectedPrimaryinformation is different from secondary sources for review of literature, it has been concluded that implementation of training method, creation of inclusive workplace etc. are more useful ways for Primark to use and increase level of employee’s performance easily. Chapter 5: Conclusions and Recommendations 5.1 Conclusions From the above mentioned information, it has been concluded that most of the respondents are familiar with the meaning of workplace discrimination. According to the primary data, there are different types of discrimination at workplace including age, gender disability and so forth. Gender based discrimination is main issue at workplace of respective organisation and have direct impact over performance and motivation of employees. Discrimination at workplace has negative effect on employees in different ways such as poor satisfaction, motivation and moral. Along with this, workplace discrimination also has negative impact on company in various manners such as decreased business’s reputation, reduced productivity level, higher rate of turnover, decreased profitability and sales. There are number of ways discussed that support an 23
enterprise in eliminating of discrimination such as development of effective policies, focus on diversity etc. In order to improve employee’s performance, number of methods used by company such as development of inclusive working environment, development of training method and encouragementofcontinualcommunication.Byincreasingemployee’sperformanceand reducing discrimination at workplace, company attuned number of benefits such as increased productivity, decreased employee productivity and many others. 5.2 Recommendations From the above mentioned data analysis, it has been recommended different ways for Primark in eliminating of discrimination and promoting of equality and diversity at workplace. These ways will be determined as bellow: Primark must focus on diversity as it will help them in development of innovation and creativity at workplace. It turns to help business in promoting of diversity at workplace. Company must develop inclusive working environment to their all employees because it supportworkersbyincreasingtheirperformancelevel.Astheyworktowards achievement of long term goals and objectives of company easily. Primarkmustalsodevelopcontinualcommunicationprocessintheirorganisation because it will help them in decreasing conflict and discrimination among employees at workplace. Chapter 6: Personal Reflective Statement 6.1 Reflect on the research methods used in your project. In order to gather data about the impact of workplace discrimination on employee’s performance I used number of methods. These Methods are Questionnaire, content analysis, quantitative research, probability sampling etc. All these are effective methods for me because these will facilitate in providing effective results or outputs of the study. Along with this I prepared questionnaire that helped me by giving reliable and valid data about the existing topic. 6.2 Consider research methods that could have been used. Interviewasan alternativemethodof questionnairethatcouldhave beenused by researcher for doing this investigation in future. Interview is a method of qualitative research that could helps researcher in collecting of qualitative and valid information regarding the topic. 24
Under this method, researcher could use to make number of open-ended questions and collect valid data from the respondents (Page and et. al., 2019). 6.3 Areas for further research or consideration Thisresearchisbasedontheimpactofworkplacediscriminationonemployee’s performance. There are some areas for further research such as impact of gender based discrimination on profitability of company, impact of age based discrimination on employees working within an organisation, role of promoting equality and diversity at workplace etc. All these are considering major areas for further research that support researcher in attainment of better output easily (Kelly and et. al., 2018). 25
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