Business research proposal PDF
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Added on 2021-06-15
Business research proposal PDF
Added on 2021-06-15
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Business Research Proposal
Table of ContentsIntroduction................................................................................................................................3Project Objective........................................................................................................................5Project Scope..............................................................................................................................5Literature Review.......................................................................................................................6Research Questions....................................................................................................................7Research Design and Methodology...........................................................................................8Research Limitations................................................................................................................10Time Schedule..........................................................................................................................11Conclusion................................................................................................................................11Bibliography.............................................................................................................................13
IntroductionSocial media has provided wide opportunities to the organizations in order to communicatewith their clients as well as with the other stakeholders of the organization including theemployees of the organization as well as the shareholders of the company. Today it has beenseen that organizations make use of social media in a very strategic manner in order to attractthe potential customers as well as in order to retain the existing customers. It has been foundthat social media has a great influence over the way through which information is obtained aswell as over the medium through which this information is exchanged. In the corporate worldsocial media has acted like a boon for the entrepreneurs and social media is used as asignificant tool for organizational communication. The following research focuses on theneed of using the social media for undertaking communications activity as well as its impacton different stakeholders of the organization like the customers, the employees, shareholdersof the organization etc. [ CITATION Mar142 \l 16393 ]. Social media networks are beingused as a marketing tool by the organization in order to promote their products or services aswell as to promote the image of the organization. The advent of social media has transformed the communication process of the organization.Apart from the economic conditions social media has also become so powerful that it canimpact the buying and selling processes of the people. Through social media, organizationscan create brand awareness as well as aware the customers about eth products being offeredby the organization or any new launch in the market. Hence, it is believed that social media isbeing used by the organizations as a strategic tool to undertake marketing activities of theorganization [CITATION Ich15 \l 16393 ]. Many authors have undertaken their researchwork on the topic that is related to social media and communication as well as social mediaand its impact on the different stakeholders of the organization. According to Talpau (2014)social media is a new marketing tool that was not available earlier to the organizations and is
doing wonders since its inception. Social media has helped tremendously to the marketingmanagers to know about the likes and dislikes of the customers and hence, accordingly adoptchanges if required [CITATION Ale14 \l 16393 ]. There has been increase in the use of social media by the organizations to communicate withthe employees as well as with the public within the last decade [CITATION Emi14 \l16393 ]. The following research has proved that how social media has brought a positiverevolution in the organizational communication activities. Social media is being treated asone of the positive developments that has taken place within the organization and has helpedin community building [ CITATION Jim12 \l 16393 ]. Hence, the need to understand thathow social media has brought a positive change in the communication within theorganizational culture has arisen and has been covered in the following research. The positiveas well as negative aspects of the social media on the communication culture have beencovered in the following research [CITATION Pau13 \l 16393 ]. It is also believed that usingsocial media as a communication platform during the time of crisis helps the organization toovercome the crisis like situations. Social media can act as the best platform in order toconvey the issues to the public that is being faced by the organization. Social media is thebest medium to convey the messages on an urgent basis and also has the ability to reach ahuge population [ CITATION Nor16 \l 16393 ]. There are many major outcomes that is beingexperienced by the organization with the adoption of social media within an organization’scommunication culture like, there is an enhancement in the flow of the information as well asin the decision making process; transparency is increased; breaking the unrequiredcommunication system; as well as employee retention within the organization [CITATIONNAT10 \l 16393 ]. Hence, it is no wrong to say that social media is bringing many positivechanges within an organization. The below research has dealt in detail about social media andits impact on individual concepts related to the organization.
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