Business Research Individual Reflective Journal

This reflective journal discusses the effectiveness of learning experience, how this learning can be applied in future, usefulness of business research for research learning, reason for doing business research, how this learning experience could help in future career and more.

Business Research
Individual Reflective Journal
Name:
Institution:

Table of Contents
1. Effectiveness of Learning experience.............................................................................................2
2. How this learning can be applied in future....................................................................................4
3. What did I experienced during the research.................................................................................4
4. Usefulness of Business research for research learning..................................................................5
5. Reason for doing business research..............................................................................................5
6. How this learning experience could help in future career?...........................................................5
7. Conclusion.....................................................................................................................................5
References.............................................................................................................................................6

1. Effectiveness of Learning experience
Reflection writing is the way to discuss and tell about the own experience and learning
gained during the activity. The below given reflection is about the learning and knowledge
gained during the research process conducted on the topic ‘Impact of fitness industry on
Australian Economy’.
Week Topic Covered Reflection
1 The nature, process and strategy
of
business research
I learned that the business research is
conducted in order to find a solution to the
research problem.
2 Research design and planning
the
research process
I have learned that business research is
required to be designed and planned in order
to have a systematic review of the activities
and to complete it on time.
3 Literature Review and Writing
Business Research
This process is about reviewing the work of
other authors on the topic and giving a
critical review on it so that effective data can
be collected on the topic to gain a
meaningful conclusion.
4 Ethics and Legal Consideration in
Business Research
I have learned that conducting the activities
of the research by considering ethics.
Required permission are taken in order to
conduct survey and to collect data from the
libraries. The data collected need to be kept
confidential so as to maintain its secrecy.

5 The Nature of qualitative
research, sampling and
participant observation
I have also learned about the nature of
qualitative and quantitative research and
about the other techniques which are used in
the research.
6 Interviewing, Focus Groups and
Language in qualitative research
I have also learned how to design a
questionnaire and survey to collect relevant
data for the research.
7 Qualitative Data Analysis The analysis of data collected is learned while
using the data for taking out findings.
8 The Nature and Sampling in
Quantitative Research
I have also learned to select the optimum
number of sample and to collect data out of
them to have a general idea about the whole
population.
9 Structured Interviewing and
Questionary Design
I have learned the differences between the
structured and semi structured interviews
10 Structured Observation and
Content
Analysis
I observed that the topic provided new
insights about the fitness industry of
Australia.
11 Secondary Analysis and
Quantitative Data Analysis
I experienced how secondary data could be
used by me to support the primary data of
the research.
12 Mixed methods research: I learned that mixed approach is the one

combining quantitative and
qualitative research
where both quantitative and qualitative data
is used to carry out the research process.
This research helped me in assessing the importance of fitness industry practices on the
economy of Australia. More than 1.5 millions of people are into fitness activities in the
nation which promotes the increased number of fitness centres in the country (Begg, 2017).
The citizens of nation has developed more interest towards healthy lifestyle which incarseed
the demand for the fitness products (Kain, 2014). The industry has also given employment
to more than 30 thousand people in the country (Fitness Australia, 2012).
2. How this learning can be applied in future
This research experience was a fresh experience for me as I have never attempted this sort
of task till now. It helped in gaining various new insights about the fitness industry of the
nation and have also made me learn about different approaches of research. The ongoing
research activities helps in maintaining my skills and continuity for a particular task
(Saunders, Lewis and Thornhill, 2015). Resaerch helps in observing things by seeing,
hearing, interpreting and how to implement them in the actual life (Mansor, 2011). This
would increase my chances of improved learning in classroom and in my career in future. It
will definitely help me in analysing my problems in future for living better personal and
professional life.
3. What did I experienced during the research
During the whole research, I have gone through many sources which help me in gaining
better understanding of the subject. I have read various book material, works of other
authors and websites which allowed me to learn about the fitness industry of Australia. I
attempted two assignments which included literature review and business research
proposal by referring to the requirements of research.

4. Usefulness of Business research for research learning
The business research was useful for my learning process because it helped me in gaining
knowledge about various subjects of marketing, health, research and strategies. It also
helped me in considering ethics while completing the research. The managerial direction is
taken up for developing motivation and satisfaction in me. I have also observed that this
research process has developed me personally. IT has let me know the scope of fitness
industry. Fitness industry have direct and indirect impact on the Australian economy
(Wickramasinghe, 2018).
5. Reason for doing business research
There were many reasons of doing business research. One of the best reason why business
research is helpful is that it helps to gain practical experience by communicating to different
people and to have in-depth knowledge about the subject (Creswell and Clark, 2017). It also
helped in gaining insights about the topic which will enhance my knowledge base. It helped
me in brushing up my decision taking skills and practical implications of the theoretical
concepts.
6. How this learning experience could help in future
career?
This learning experience will help me in developing my future career. It will help me in
applying the skills learned in my job or business. I will also be able to learn to interact with
the target audience and how to practically imply the knowledge gained through the data
collection process. I will understand the importance of data collection. Data collection helps
in making a person capable of collecting the data at time and with the right set of audience
for achieving the goals and objectives of the company (Gallego, 2017).
7. Conclusion
It can be concluded that the research process is the study which will help me in the building
up of my plans and implementing them for achieving the final results of the research. The
overall experience gained in this research will help me to throw a light on my personal
capabilities and using them for my future either personally or professionally.

References
Begg, J., 2017. Assessing the Public Health Impact of the mHealth App Business. American
Journal Of Public Health, 107(11), pp.1694-96.
Creswell, JW and Clark, VLP 2017, Designing and conducting mixed research methods, SAGE
Publishing Inc.
Fitness Australia, 2012. The Australian fitness industry report. Company Report. Sydney: The
Health and Fitness Industry Association Fitness Australia.
Gallego, A 2017, 'Economic Impact of Popular Culture in Cali, Colombia', Studies In Latin
American Popular Culture, 35, pp. 104-115, Academic Search Premier, EBSCOhost, viewed
26 April 2018.
Kain, J., 2014. Association between childhood obesity, cognitive development, physical
fitness and social-emotional well-being in a transitional economy. Annals of Human Biology,
41(2), pp.99-104.
Mansor, A Z 2011, Reflective learning journal using blog. Procedia-Social and Behavioral
Sciences, 18, pp.507-516.
Saunders, M., Lewis, P. and Thornhill, A., 2015. Research Methods for Students. 7th ed.
Pearson.
Wickramasinghe, K., 2018. The impact of poverty reduction and development interventions
on non-communicable diseases and their behavioral risk factors in low and lower-middle
income countries: A systematic review. Plos ONE, 13(2), pp.1-27.