Esports: The Rise of Competitive Video Gaming

This presentation explores the world of esports, discussing its rise in popularity and potential as a profitable investment opportunity. It covers the international picture of the industry, potential costs and risks involved in creating a team, and provides advice on investing in the creation of a team. The presentation also includes figures and financial data, as well as references for further reading.

TASK 2

Esports
 E- Sports also known as electronic sports which is refer as
the video games such as competitive, professional and pro
gaming.
 They come in the form of multiplayer video games which
can create competitions between the professional players.
 A video game culture has organized the online and offline
competitions which are the part of the such events and
spectator-ship.

The international picture of the industry
 E- sports industry is developing day by day because many
of the users are connecting to the video games mostly the
young people.
 South Korea is the first one to established E sports
organizations with official licensing pro games.
 In USA, Canadian League of Legends player has became
the pro gamer. Along with South Korea, Europe, North
America and china has became the large video game market.
 On the contrast to this, Japan is underdeveloped in this
video game activity and this is because of the anti- gambling
laws in the country.

Critically about potential investment and with its
strengths and risks
 The profitability opportunities which can arise from the E
sports team can be due to the brand image of the team.
 There are certain model through which company can gets
their profits such as team revenue models.
 The second model is event revenue models in which stream
tickets, registration fees, event tickets etc.
 The last model can be event organising, partnership with
media and in content advertising.
 Although, these model are not liable to incurred to give
profitability opportunities. However, can act as the source of
revenues.

The potential costs involved in creating a team
 The potential costs involved in creating a team needs different
types of variables. For example, its competitors,number of the
tournaments and its ambitions.
 The potential costs comprises of salaries of all players which
comprises of 5 team members and their salaries can be
estimated as £2786.11 per month.
 On the other hand, Norling PLC has to invest also in
accommodation, flights, clothing etc. for promoting the
sponsors.
 If the Norling PLC want a loyal team of the young talents
which wants to focus on one region that is UK then it will
cost a little £696.53 per month.

The potential risks of investing in this type of
opportunity
 E- sports is the large business which operates globally and it
has just introduced in the market and has captured lot of the
market share.
 Despite of this, the risk should be estimated by the mood
swings of the e sports fans and what they want.
 If this not happen then the consumers can snuff out the false
endorsement or inauthentic sponsorship for the particular e
sports.
 On the contrast to this, the company should make their E
sports according to the tastes and preferences of the lifestyle
of the customers.

Advise on investing in the creation of a team
 It will be effective if one has to invest in the e sports team
because by estimating the cost and its effectiveness, it will
lead to the profitability.
 The investment in the e sports can lead to the opportunities
like money making as well as to create more teams from
surplus revenues.
 By involving in the e sports projects, the company will
become very active as an agency which offers e sports
related marketing and social media services to its target
market.

Figures and financial data

References
 A profitable business: Why game publishers count on eSports.
2016. [Online]. Available through:
<http://esportsobserver.com/a-profitable-business-why-game-
publishers-and-developers-count-on-esports/>. [Accessed on
22nd April 2016].
 Dring, C., 2016. When will eSports start making money?.
[Online]. Available through:
<http://www.mcvuk.com/news/read/when-will-esports-start-
making-money/0107583>. [Accessed on 22nd April 2016].
 E-sports. 2011. [Online]. Available through:
<http://www.urbandictionary.com/define.php?term=esports>.
[Accessed on 22nd April 2016].

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