Business Strategic Plan for ALDI
Added on 2021-04-16
19 Pages3611 Words283 Views
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Running head: BUSINESS STRATEGIC PLAN Business Strategic PlanName of the studentName of the universityAuthor note
BUSINESS STRATEGIC PLAN1Executive SummaryThe report helps in analyzing the different kind of strategic analysis that is required for thesupermarket for ALDI. The different analysis of the vision, mission along with core values of thecompany has been analyzed that has helped in understanding the solutions for the different issuesfaced by the company. The internal and external analysis has been done along withimplementation of risk mitigation and cost benefit analysis that has helped in solving the issuesin an effective manner. Proper analysis has been done in the report regarding the differentcompetitors of ALDI in the entire Australian market.
BUSINESS STRATEGIC PLAN2Table of ContentsIntroduction......................................................................................................................................4Values (vision and mission) of ALDI..............................................................................................4Importance of consulting stakeholders............................................................................................5Strategic plans..................................................................................................................................6Market Analysis of ALDI................................................................................................................7SWOT..........................................................................................................................................7Competitors in the market...............................................................................................................8Strength and Weakness of competitors..........................................................................................10Key strategic goals.........................................................................................................................11Prioritize Strategies........................................................................................................................12Action Plan....................................................................................................................................12Strategic Monitoring and Control..................................................................................................14SWOT analysis for first two strategies..........................................................................................14Strength and Weakness of Metcash...............................................................................................15Risk mitigation plan.......................................................................................................................15Cost benefit analysis......................................................................................................................16Legislation impact.........................................................................................................................17Task 2.............................................................................................................................................18Business Overview........................................................................................................................18Analysis of vision and mission......................................................................................................18Stakeholder relationship review....................................................................................................19Conclusion.....................................................................................................................................19References......................................................................................................................................21
BUSINESS STRATEGIC PLAN3Introduction The report helps in analysis of the strategic plan of the business of the respectiveorganization named ALDI that is one of the largest super market in the entire Australia. Thereport will help in analysis of the different kind of mission, vision and analysis of thestakeholders of the respective organization as well. The different competencies of ALDIsupermarket will be discussed as this will help in analysis of the position of competitors ofALDI. The main aim and purpose of the report is to identify the different strengths andweaknesses of the company along with the analysis of the competitors. Proper analysis of thedifferent strategic goals will be identified in the market as this will help in creating action plan,risk mitigation and cost benefit analysis of the different kind of strategies. Values (vision and mission) of ALDI ALDI has emphasized in providing different kind of fresher products as the main missionof the supermarket is to provide services and products that will satisfy the customers and partnerswith providing them unique experience of shopping. It helps them in offering variety, quality andservice based on commitment and attention to the different employees ("ALDI US - Homepage",2018). Furthermore, the vision of the supermarket is to an independent, honest and innovativesustainable supermarket wherein the different customers can able to choose different goods at theprices that is reasonable in nature. The core values of the company is to listen to the differentcustomers, employees and suppliers of the supermarket as to provide the different informationand welfare through honesty and commitment.
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