Business Strategies: A Comprehensive Analysis of 99 Stores

BUSINESS STRATEGIES

Table of Contents
INTRODUCTION............................................................................................................................. 2
TASK 1............................................................................................................................................ 3
P1- PESTLE AND SWOT FRAMEWORK OF 99 STORES AND THE IMPACTS OF MICRO AND
MACRO FACTORS ON THE ORGANIZATION................................................................................3
M1- CRITICAL ANALYSIS OF MACRO ENVIRONMENT FACTOR TO DETERMINE THE STRATEGIC
MANAGEMENT DECISIONS........................................................................................................4
TASK 2............................................................................................................................................ 6
P2- INTERNAL ENVIRONMENT AND CAPABILITIES ANALYSIS OF 99 STORES..............................6
M2- CRITICAL ANALYSIS OF INTERNAL ENVIRONMENT FOR ASSESSING STRENGTHS AND
WEAKNESSES OF 99 STORES......................................................................................................7
TASK 3............................................................................................................................................ 8
P3- EVALUATION OF COMPETITIVE FORCES OF 99 STORES BY APPLYING PORTER’S FIVE
FORCES...................................................................................................................................... 8
M3- STRATEGIES TO IMPROVE COMPETITIVE EDGE AND MARKET POSITION BASED ON THE
OUTCOME OF ORGANIZATION................................................................................................ 10
TASK 4.......................................................................................................................................... 12
P4- INTERPRETATION AND DEVISING STRATEGIC PLAN FOR 99 STORES.................................12
M4- STRATEGIC MANAGEMENT PLAN FOR THE 99 STORES....................................................15
CONCLUSION............................................................................................................................... 16
REFERENCES.................................................................................................................................17
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INTRODUCTION
Business strategies can be defined as the principles or a goal that sets by the manager and
management group of the company in order to accomplish the specified target and success.
Simply, it described long-term planning or business approach and there are various kinds of
strategies that the company used. In this assignment, macro factors will analyze that can put
the impacts on the business environment and by determining the factors, it would be easier to
make an effectual plan towards gaining competitive advantages. The chosen organization for
this assignment is 99 stores, and the PESTLE, SWOT or Porter’s five forces will determine in
context to this company.
99 stores Ltd. Is the private company of UK and headquarter of this organization is located in
Holloway, London? They provide groceries and related services and goods to the customers as
per their requirements. The total numbers of employees are more than 3000. It was founded by
Nadir Lalani in January 2001.
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TASK 1
P1- PESTLE AND SWOT FRAMEWORK OF 99 STORES AND THE IMPACTS OF
MICRO AND MACRO FACTORS ON THE ORGANIZATION
PESTLE ANALYSIS-
PESTLE is the framework tool by which, the macro factors can be analyzed easily that can
influence the business environment and strategies accordingly. It is an acronym of political,
economic, social, environmental, technical and legal factors. These macro factors directly put
impacts to the organization.
PESTLE ANALYSIS OF 99 STORES-
Political factor: political instability, taxation, trade and tariffs, wage legislation, legal framework
and many other factors are included in this category that impacted the whole function and
customer services. In order to reduce these negative consequences and weak links, the
company must diversify their systematic approaches and make the plans according to it.
Economic factor: economic factors of 99 stores considered efficiency of financial system, labour
costs, infrastructure, discretionary income, market growth, government intervention and many
others aspects that directly impacted the organizational culture and their functionality (Mauree
and Geneletti, 2017). Apart from that, inflation, consumer rating, expenditure is also some of
the factors that influence the growth of the company.
Social factor: this factor related to the communal society and the demands of people, as 99
stores always seeks new opportunity and works according to aware the people, so that they can
take the advantage of and helps in the achievement of the company.
Technological factor: as technical advancement takes place nowadays and it impacted
positively to the organization. It fastens the services and helps in the enhancement of
profitability and effectiveness accordingly. Fast billing services, positive customer experience
can be acquired by the advanced technical factors.
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