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Business Strategies assignment : Apple iPad

   

Added on  2021-01-02

13 Pages3892 Words333 Views
Business Strategies

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Appropriate frameworks to analyse the macro environment................................................1M1...............................................................................................................................................2TASK 2............................................................................................................................................4P2 Analyse the internal environment and capabilities organisation...........................................4M2...............................................................................................................................................6TASK 3............................................................................................................................................6P3 Porter’s Five Forces model to evaluate the competitive forces of a given market sector.....6M3...............................................................................................................................................8TASK 4............................................................................................................................................8P4 Applying a range of theories, concepts and models, interpret and devise strategic planning.....................................................................................................................................................8M4...............................................................................................................................................9D1..............................................................................................................................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12

INTRODUCTIONBusiness strategy is that which involves implementation and formulation of goals andobjectives which is decided by top level management on the behalf of owner. This is the framework which is important for enterprise in accomplishing their day to day work and targets ofevery individual person (Amit and Zott ,2012). Such strategies shows their success when it leadsto business growth, competitive position in market and strong financial position. This assignmentis based on the case study of Apple iPad and as per the data of BBC News 2015, the sameorganisation is world's largest publicly traded enterprise Apple is leading entire world in term oftechnology and their main competitor is Microsoft. Below mention project shows impact of macro environment factors on organisation andits business strategy. Along with this internal environmental factors are analysed and alsocapabilities of enterprise. For all these several models and theories are used such as Porter's FiveForce Model, PESTEL and SWOT analysis, Ansoff Matrix etc. TASK 1P1 Appropriate frameworks to analyse the macro environmentBusiness strategy :- Business strategy is the process through which industry's high levelpolicy converting in to business goals. With the help of good strategic planing firms achievesuccess, building strong financial framework, and compete competitors in market. In many casesstrategy of business fails manger's converting this into achievable form .Macro environment :- In business external environment refer some unmanageable factors thataffected an industrial performance , decision making and planing. It is large environment manyelements like demographic, legal, political, social, technological, natural are some factors ofmacro environment affected business. Ansoff Matrix :- This was invented in 1965 by Igor Ansoff and model utilised inorganisation for strategic marketing planning and it is applied for looking at the opportunitiesfor generating more and more revenue by introducing new products and services or also bybringing into new market (Azar, 2011). Sometimes Ansoff Matrix is also known as ProductMarket Matrix. When Apple is implementing this strategy in their working then main motive is

to bring new product in market area. Moreover, it is one of the popular and most using tool inmarket area because it mainly focus on growth. The same is utilised to evaluate opportunities forfirms to enhance their sales by showing their alternative combinations for new market. There aremainly four strategies included in this which is mention below :- Market Penetration – This state that how an organisation sell their existing goods andservices more in present market to the current customers (Buckley and Ghauri,20151).For this Apple can utilise several tools such as can reduce their ordering process so theirtime of their buyers will save and can feel easy while purchasing. Their is an anothertechnique also which can be used by Apple is that they can show their products portfolioto customers which can attract them and also provide satisfaction also showing their pastresults. Market Development – It refers that how an enterprise come in new market with theirexisting goods and services. Their are some countries in which Apple is not serving theirproducts through market development tools they can sell their existing goods in newmarket. But for this proper research is important which must be conducted by Apple sothey can identify current market trend with taste and preferences of the target market. Product and Development – This states that how existing products and services can bedeveloped. Apple have brand image and reputation in market but in some situationscustomers get dissatisfied for this they have to take reviews and feedbacks so the samemistake never been repeat. They continue bringing new products in market area and thendecreasing prices of old this is the technique of attracting customers in large amount. Diversification – It means that how an enterprise can move in new market with latestproducts and services or can increase sales with existing customers. Apple can enter innew market by expanding their business only as well latest technology can easily attractcustomers (Davis,2012). Apple iPad is the product which grab many people and alsousing by them. M1PESTLE Analysis of Apple :-Political Analysis :- Apple is number one American technological industry's payingcorporate income tax in united authorities at this level income inequality become a majorproblem. This company is largely depend on low manufacturing cost of china it also create

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