Business Strategy of Vodafone - Assignment
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Added on 2020-11-12
Business Strategy of Vodafone - Assignment
Added on 2020-11-12
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Business Strategy
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Analyse impact and influence of macro environment on an organisation and its strategies.1TASK 2............................................................................................................................................5P2 Analyse internal environment and capabilities of Vodafone............................................5TASK 3............................................................................................................................................7P3 Apply Porter's Five Forces model evaluate competitive forces of market........................7TASK 4..........................................................................................................................................10P4 Apply theories and models to interpret and device strategic planning...........................10CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONBusiness strategies are formulated by management for accomplishing organisationalgoals and vision. It is a long term planning by which objectives are prioritize for properutilisation of resources. This help senior to direct and influence staff members to perform tasks ineffective manner. Employees require having information about their duties for completing tasksand targets within time frame. Along this, administration frame plan for establishing competitiveadvantage for positioning enterprise superior than rivals. Present report is based on Vodafonewhich is a telecommunication firm (Acquaah, 2013). It is a famous mobile network operator inUnited Kingdom which provide connectivity service to people. This assignment specifies impactand influence of macro environment on firm and its strategies. Besides this, analyse of internalenvironment and capabilities of organisation is stated. In addition to this, application of Porter'sfive forces model for examining competitive forces of market is discussed. Furthermore,different theories, concepts and models to interpret and device strategic planning for company ismentioned in the report. TASK 1P1 Analyse impact and influence of macro environment on an organisation and its strategiesMacro environment includes components which effect on performance and behaviour ofan organisation. It is necessary that management of Vodafone have complete knowledge aboutoutside components for making changes in system and strategies. This helps seniors to ascertainthreats and opportunities for enhancing functionality of firm. Along this, they provide strategicdirection to team members to make them function properly. PESTLE and Ansoff's growth matrixare two frameworks for analysing macro environment factors which is described below:PESTLE model for environmental analysis: PESTLE is tool which is used bymanagement to gain insights about external components. Government, economic conditions,public, technology and environment are elements which directly or indirectly influence onbusiness and its operations (Astrachan, 2010). It is essential that strategies and policies areformulated in respect to outside environment. This aid executive of Vodafone to design systemeffectively by analysing their impact which is stated beneath: Political factor: This is force which determine that rules and legislation are formulatedby government for regulating organisation. There are various policies in respect to1
taxation and licensing which are framed by authorities for limiting firm's operations. InUnited Kingdom, after Brexit there is changes in political conditions. This aspect benefitsVodafone to enhance their business by short time period. For this, seniors requireimplementation of tools and team which help them to provide network and connectivityservices properly. They had even formulated policies through which system and businessoperations are conducted legally. Seniors of Vodafone had made decision in respect toformation of network infrastructure which is good and makes business activitieseffective. Economic factor: Interest rate, growth, inflation, exchange rate are different componentswhich vary from other one nation to another. These are aspects which depend oneconomic conditions of country. Fluctuation in currency and gross domestic product(GDP) affect on sales and revenue of Vodafone. It is multinational firm in which changesin exchange rate impact on their operations (Auzair, 2011). In UK, there is inflationsituation which help management to have good customer base for enhancing theirprofitability. Besides this, economic crisis is another problem which require thatadministration frame strategies and re-formulate them in according to uncertainties ofmarket. Social factor: This element define that organisation help in growth and development ofcommunity. Firm increases employment opportunity for supporting people to earn moneyfor their living standards. Besides this, they provide products and services for fulfilmentof needs and demands of public. Vodafone is a telecommunication sector firm whichprovides network connectivity to people. They provide clients to communicate andmaintain connection with others through phone call, message and other interactiontechniques. Technological factor: This component state that management implement tools andequipments for utilisation of resources in efficient manner. Along this, advancedtechnologies helps firm to deliver quality items and services to customers. In this regard,senior of Vodafone require to have skilled and competent people which have capability towork with technical instruments. With involvement of social media, there is enhancementin business which aid management to increase market reach (Azar, 2011). But withdisruption in digital technology affect on operations of Vodafone. For this, management2
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