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Business Strategies

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Added on  2021-06-17

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BUSINESS STRATEGIES 2 BUSINESS STRATEGIES Business Strategies Author Note: Introduction 2 Business Level Strategies 2 Corporate Level Strategies 3 Comparing both the Strategies 4 Differentiation strategy in slow and fast-cycle markets 5 Conclusion 6 References 8 Introduction Business management can be referred to as the art, craft and science of implementing, evaluating or formulating cross functional decisions, which enable the organizations to achieve their long term objectives. The report discusses about the business level strategies of the Volkswagen Group for the long term success

Business Strategies

   Added on 2021-06-17

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Running head: BUSINESS STRATEGIESBusiness StrategiesName of the Student:Name of the University:Author Note:
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1BUSINESS STRATEGIESTable of ContentsIntroduction................................................................................................................................2Business Level Strategies...........................................................................................................2Corporate Level Strategies.........................................................................................................3Comparing both the Strategies...................................................................................................4Differentiation strategy in slow and fast-cycle markets.............................................................5Conclusion..................................................................................................................................6References..................................................................................................................................8
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2BUSINESS STRATEGIESIntroductionBusiness management can be referred to as the art, craft and science of implementing,evaluating or formulating cross functional decisions, which enable the organizations toachieve their long term objectives. In simpler terms, it can be defined as a procedure ofspecifying any organization’s vision, mission as well as objectives on developing policies orplan (Armstrong et al., 2015). The report discusses about the business level strategies of theVolkswagen Group for the long term success of the firm. Moreover, it throws light on thecorporate level strategies for the firm’s success and the competitive environment. In additionto this, the strategies are being compared at each level and how they differ in the slow cycleor fast cycle markets. Volkswagen Group, often known as Volkswagen AG is a multinationalautomobile manufacturing company of Germany. It manufactures, distributes and designscommercial and passenger vehicles, engines, turbo-machinery, motorcycles and otherservices like leasing, fleet management and financing (Volkswagenag.com. 2018). Business Level StrategiesVolkswagen Group has overarching vision, which is to become the leading providerof mobility all across the world. Their mission is to offer tailor made solutions of mobility toits customers. They serve their target market in accordance with their diverse demands andneeds, along with a portfolio of stronger brands. Their responsibilities regarding the social,safety and environmental issues are highly satisfactory. Moreover, the company believes inacting with integrity, reliability, passion and quality as the foundation of their activities. Thecompany’s strengths are its customers’ trust, excellent employers, sustainable growth andcompetitive profitability. The company is considered to be the role model for safety, integrityand environment (Wesseling et al., 2015). Moreover, Volkswagen Group’s businessstrategies are to achieve greater success as the aim of their products relies on best consumer
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