Implementation of new business strategies for Volkswagen

Business Strategy

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Covered in PPT.......................................................................................................................1
TASK 2............................................................................................................................................1
2.1 Organisational audit of Volkswagen................................................................................1
2.2 Environmental audit of Volkswagen................................................................................2
2.3 Importance of stakeholders analysis while formulation of strategy.................................5
2.4 New strategies for Volkswagen........................................................................................6
TASK 3............................................................................................................................................6
3.1 Appropriateness of alternative strategies..........................................................................6
3.2 Justification of selected strategy.......................................................................................7
TASK 4............................................................................................................................................8
4.1 Roles and responsibilities of personnel while implementing strategy.............................8
4.2 Resources required for implementing strategy.................................................................9
4.3 Contribution of SMART objectives for the achievement of strategy implementation. .10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Strategies are an important plan of a particular organisation that helps in achieving the
long term goals of an organisation. In order to get success in the market, it is very necessary that
company should design strategy which will contain all market related information or various
actions that will be followed by employees for driving the firm towards the way of success
(Bullough, 2012). To design strategy is the most important function of management. While
formulating this, all internal and external factors should be evaluated so that effective or
successful planning can be done. In simple terms, it can be said that it is a way by which staff
can know about vision and mission of company that aids them in carrying out business activities
effectively and successfully because they know about the way by which task can be completed.
This assignment is based on Volkswagen which is the leading auto mobile company in UK and
provides better quality of products or services to their clients. This project will state that how
business mission, visions, objectives helps in formulating strategic plans and what factors that
affects it. In this report, organisational and environmental audit will also be carried out for
knowing about company's capability and efficiency.
TASK 1
Covered in PPT
TASK 2
2.1 Organisational audit of Volkswagen
Organisation audit plays an important role in today competitive environment that assists
in delivering better quality of products or services to their clients as well as provide support in
identifying needs or wants of customers (Canavan, Sharkey Scott and Mangematin, 2013). It is
also helpful in improving business operation by which firm will be able to reach to its decided
destination within stipulated period of time. In this, Volkswagen identifies their capability and
efficiency so that it can serve to their user as per their requirement and can achieve its desired
result. It can be identified by using of SWOT analysis which are described below-
Strengths-
 Vide Variety – Volkswagen is known for the rage of designs which provides greater
satisfaction to the customers.
1