Business Strategy: Analysis of BT Group and Competitive Strategies

Business Strategy

INTRODUCTION.................................................................................................................................3
TASK 1.................................................................................................................................................3
P1......................................................................................................................................................3
TASK 2.................................................................................................................................................7
P2......................................................................................................................................................7
TASK 3.................................................................................................................................................9
P3......................................................................................................................................................9
TASK..................................................................................................................................................11
P4....................................................................................................................................................11
CONCLUSION...................................................................................................................................12

INTRODUCTION
Commercial strategy involves major decision of company which is taken by top level
department on behalf of owner (Acquaah, 2011). This decision must be taken after
considering internal and external both environmental factors in which firm have to compete.
Apart from this strategic management gives entire guidance to enterprise, specify objectives,
policies and involve planning which is done to achieve goal and objective of company. This
assignment is based on BT group which is telecommunication enterprise founded in 1969 and
its head office is in London, United Kingdom. Products of same company is serving
worldwide these are Broadband internet, Digital television, home security, supply chain
management and many more. Critical analysing of macro environment is done and how it’s
affecting British Telecom. It throws light on strength and weakness of organisation.
Appropriate strategy is framed for improving competitive edge.
TASK 1
P1
PESTEL analysis of BT Group: -
Political impact - Administrative sector can define the significance character in defining
factors that can help very long period of productivity in a certain market (Acquaah, 2013).
Effective Broadcastings in more and more countries and despite of other different types of
political environment and political risk and control.
 Risk of army offensive.
 Administration and intrusion in Communications business by management.
 Taxation and revolved around the incentives.
 Minimum wages in lots of work load.
 Legal contract formation.
 Firm security by-law in communication sector.
Economic factor – economical factor included the macroeconomic factor of inflation rate,
interest rate, overseas exchange, collective demand, cycle of economic change, investments.
Although micro environment aspects such as opposition rules power of the economic benefit
of the firm. Financial feature such as evolution ratio, business monetary displays such as
Communications commerce advance degree, buyer expenses etc. to estimate the development
path of not only sectors name but also the union (Alsudiri, , Al-Karaghouli, and Eldabi, 2013).

. Trade and industry factors that must reflect though leading PESTEL analysis are:
 Expertise level of employees in Broadcastings business.
 Training level in the low-cost.
 Workforce management manage the costs and efficiency in the economy.
 Efficiency of effective market that’s conduct the largest economy of a country.
Social factor - cultural and the society committed any kind of impact towards the
organisation (Azar, 2011). Principles and approach of the people define the major impact on
market. Demographic level of population.
 Organisational cultural
 Attitude education level
Technological factor – Technology is the fastest mode of industries to reach the globally.
Shipping business is a decent item to explain this fact. Above the past 5 years the
productiveness has been changing certainly wild, not even providing casual to the well-
known companies to handle through the variations.
 Tecnology developed for the competitors.
 Structural cost can be influence in communication sector.
 Value chain structure can be effected by the telecommunication segment
Environmental factor - Altered marketplaces take other different models or eco-friendly
values that consists control the cost-effectiveness of a body in those markets (Barberá, and et.
al., 2012). Even inside a nation state regularly status can have different conservation acts and
responsibility acts.
 Climate.
 Environment transformation.
 Commandments modifiable atmosphere effluence.
 Regulation of air and water pollution in telecommunication sector
 Reutilizing.
 Discarded controlling in Telecommunications sector.
 Attitudes toward “green” or ecological products.
 Endangered species.