Business Strategy on BT Assignment
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Added on 2021-02-18
Business Strategy on BT Assignment
Added on 2021-02-18
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BUSINESS STRATEGY
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Impact and influence the macro environment has on BT organisation.............................1TASK 2............................................................................................................................................4P2 Internal environment and organisation capabilities..........................................................4TASK 3............................................................................................................................................7P3 Competitiveness of UK’s telecommunications sector using Porter’s five forces model. .7TASK 4............................................................................................................................................9P4 Bowman’s strategy clock model.......................................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONBusiness strategy is a process of measuring performance of an organisation atmarketplace. It reveals actual position of a company as well as potential of competitors used tograb a marketplace. In addition to this, it helps a firm in developing effective strategies andpolicies through which it can obtain better outcomes in business (Williams and Figueiredo, 2011). This term aids employers in building long term action plan which is helpful in reducing risks ofbusiness and gain higher advantages. In context with understanding the procedure of businessstrategy, a report has been prepared on BT telecommunication. This firm is largest serviceprovider of UK which provides various products like broadband, TV channels, IT solutions andmore. In order to operate its business in many countries successfully, this assignment discussabout macro factors by using PESTLE analysis, Porter’s five force model along with SWOTtechnique. TASK 1P1 Impact and influence the macro environment has on BT organisationBusiness environment of a company constitutes various factors which affect operationalfunctions either internally or externally. Factors like political, economical, changes intechnologies, business ethics and more are come in macro environment. Therefore, to runoperations and functions of enterprises in a proper manner, managers are needed to evaluateimpact of these (Klettner, Clarke and Boersma, 2014). As per present scenario, BT Plc. is aBritish multinational company of UK which deals in telecommunication sector. Currently, thisfirm is operating its business in 180 countries with 106,400 number of employees. It providesfixed-line, mobile and broadband services in UK. Along with this, it also provide IT services andtelevision subscription. Due to distribution of wide range of products, this association hasbecome the largest service provider in telecom industry. Since, this enterprise is running businessat international therefore, it creates a large impact on operational activities. So, to understandthese affects of macro-environmental factors, its managers has used following techniques:-1)PESTLE Analysis of BT organisation:Political factors- This kind of factor entails with political rules and regulations of acountry which create a huge impact on operational activities of a company. In addition to this,such type of factors also help managers in exploring itself in terms of political issues. In context1
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