Impact of Macro Environment on Organisational Strategies

Business Strategies

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Impact of MACRO environment over organisational strategies...........................................1
TASK 2............................................................................................................................................3
P2 Internal Analysis of firm........................................................................................................3
TASK 3............................................................................................................................................6
P3 Evaluation of Micro Environment with Porter's Five Forces Model.....................................6
P4 Introducing new marketing plan............................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11
.......................................................................................................................................................11

INTRODUCTION
Business Strategies are different set of framed decisions that are implemented by
corporate owners to achieve certain business goals and objectives. It refers to master blueprint of
organisation so that can immune its competitive edge in industry and carry out its operations
effectively and efficiently. Strategy are plan that explains course of actions for purpose of
achieving long term desired goals (Johnson, 2016Rothaermel, 2016).
Everything Everywhere (EE) is one of leading mobile network operator and internet
service provider in UK. It is a subsidiary of BT Group serves almost 32 million customers and
situated in Hatfield, London. Company deals in variety of products such as fixed line telephony,
mobile telephony, broadband internet and digital television. This report exhibits information
regarding the analysis of macro and micro environment with help of PESTEL and PORTES
model. Further this report throws light on internal climate of EE limited telecom company
through SWOT and VRIO analysis. Lastly, it contain detail about different strategic directions
which can be opt by company to enhance it productivity (Thompson, Strickland, and Gamble,
2015).
TASK 1
P1 Impact of MACRO environment over organisational strategies.
Macro environment reflects the external surroundings over which firm has no control.
These factors are related with entire economy where organisation operating its business. It means
a summation of all forces that are capable of influencing whole performance and decisions of
business enterprise. The survival of company is totally depend upon how much it has ability to
tailor and cope up with upcoming changes of outward environment. Organizations use different
frameworks to analyse external climate for the sake of examine prevailing changes. PESTEL is
one of popular model for purpose of determining each element of economy that may affect
business affairs. PESTEL represents political, economical, social, technological, environmental
and legal factors.
PESTEL MODEL IN CONTEXT WITH EE TELECOME LTD.
1. Political Factors: these forces justify the intensity about how and at what extent
government interferes in economy or specific business industry. This involves various
types of policies, political stability of international markets, employment laws, trade
1