Importance of Business Strategy in Starling Bank
VerifiedAdded on  2022/12/23
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AI Summary
This report discusses the importance of business strategy in Starling Bank, a digital challenger bank in the UK. It covers the impact of macro environment, internal environment analysis, and the application of the Porter Five Forces model to evaluate competitive forces. The report also examines the strengths and weaknesses of the bank's internal capabilities and skill set.
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