Business Strategy: Reflective Report

Business Strategy: reflective report
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Executive summary
This report sumamrisis the industry overview of athletics foot ware market in which
DYNAMIC operates. In this report, vision, mission and performance objectives of this
company are analysed along with its year by year performance evlaution. Furthetmore, in
this report, internal and rcternal envrionemnt of this company is analyused along with
operations and functions.
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Table of contents
Executive summary............................................................................................................................. 2
Table of contents................................................................................................................................. 3
List of figures....................................................................................................................................... 5
List of tables........................................................................................................................................ 6
(1) Mission, vision and values............................................................................................................ 7
1.1 Mission........................................................................................................................................ 7
1.2. Vision.......................................................................................................................................... 7
1.3. Values......................................................................................................................................... 7
(2) Corporate objectives...................................................................................................................... 8
(3) Year-by-year evaluation................................................................................................................. 9
3.1. Year 11....................................................................................................................................... 9
3.2. Year 12....................................................................................................................................... 9
3.3. Year 13..................................................................................................................................... 10
3.4. Year 14..................................................................................................................................... 10
3.5. Year 15..................................................................................................................................... 10
3.6. Year 16..................................................................................................................................... 10
(4) Business environment analysis.................................................................................................. 11
4.1. Macro environment................................................................................................................... 11
4.2. Meso environment.................................................................................................................... 11
4.3. Micro environment.................................................................................................................... 12
(5) SWOT / Telescopic Observations...............................................................................................13
(6) Functional strategies................................................................................................................... 14
6.1 Marketing................................................................................................................................... 14
6.2 Operations................................................................................................................................. 14
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6.3 Supply chain and logistics......................................................................................................... 14
6.4 Corporate social responsibility................................................................................................... 15
6.5 Finance...................................................................................................................................... 15
(7) Overall performance review against investor expectations.....................................................16
(8) Recommendations for future strategy.......................................................................................17
References......................................................................................................................................... 18
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