Impact of Macro Environment on Business Strategy

Business Strategy

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................3
Impact of macro environment......................................................................................................3
REFERENCES................................................................................................................................8

INTRODUCTION
Business strategy is very important topic for the any business or companies, because top-
level management within each business is always responsible to use various business strategies
in its daily operations. Currently many organisations are investing very huge fund for developing
or improving their business strategies, because if any business has well-developed and well-
improved strategies, then it can easily gain very high profit in the market. This is the main reason
that, business strategy term is necessary and important for a company or business. There are
HRM strategies, marketing strategies, finance strategies and management strategies etc.
completely come under business strategy. In this dynamic and modern world, there are very high
competition within each industry or sector, in which existing management within each business
is highly responsible to use some productive business strategies within its daily operations,
otherwise that business can’t survive in the market. Currently those businesses are gaining huge
competitive advantage within their respective industry or sector which used some effective
business strategies within their workplace. This report discusses business strategy aspect of the
Nissan. It is popular Japanese automobile company, headquartered in Nishiku, Yokohama,
Japan. Currently this company has very large customer base within the international automobile
industry. Some specific frameworks also have been used for properly analysing business strategy
aspect of this company.
LO1
Impact of macro environment
Factors which has involved in the macro business environment of the Nissan highly
affects this organisation and its strategies (Lyneis, 2020). Top-level management within Nissan
is highly responsible to consider all factors of its macro business environment, because these
factors can affect its business strategies in both ways positively and negatively. Currently there
are various productive frameworks or tools available in the market which can support Nissan for
systematically analysing major factors of its macro business environment. For example; PESTLE
and Stakeholder tools are best for analysing these factors, in which both factors have been used
below;