Business Strategy Assignment Solved - Vodafone
Added on 2020-10-04
14 Pages4865 Words225 Views
Business Strategy
Table of ContentsBusiness Strategy ............................................................................................................................1INTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.Pestel Analysis of Vodafone in UK.........................................................................................32. Ansoff's growth vector matrix ...............................................................................................5TASK 2............................................................................................................................................61. Strategic Capabilities..............................................................................................................62. VRIO analysis of Vodafone....................................................................................................6...............................................................................................................................................73. Strength and weaknesses of Vodafone....................................................................................7TASK 3............................................................................................................................................8P3. Analysing the Vodafone using Porter's five force model.....................................................8TASK 4..........................................................................................................................................10Strategic direction and options available for organisation using Bowman's strategy clockmodel.........................................................................................................................................10CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................14
INTRODUCTIONBusiness strategy is an art or craft which help an organization to achieve its long termobjectives. Is is mostly used to specify the mission, vision, developing policies and projects ofthe company. The whole scenario is based on the telecommunicaton company -Vodafone. whichis one of the successful company in telecommunication sector. It operates almost 26 network andhave clients in 150 countries for IT sector.This report is designed to develop the awareness ofdifferent kinds of strategies which help in operational and tactical role of the Vodafone companyas in this competitive world it becomes so difficult to stay and to compete with rivals. Thisreports explain about the factors which affect Vodafone's environment internally as well asexternally. This report also determine the key concept of business strategies which focusing onmicro and macro environmental factors. It also explains the porter's five model and how theyaffect the environment of Vodafone and shows result which may cause harm for the company. Italso present bowmans strategy clock model which help to show the strategic direction ofVodafone. TASK 11.Pestel Analysis of Vodafone in UKMicro environment is marketing terms means to include all those factors that may beaffect the business strategy, decision making and performance. It is necessary to conduct macroand micro environment to anaylsis its actual position. As macro environment includesxustomers, suppliers, competitors, employees, share holder and media . To analyse Vodafoneexternal factors, used of Pestle analysis is neseccary (Cândido and Santos, 2015). Pest analysis isa strategic tool used to determine external factors which include political, economical, social andtechnological. Political Factor: this factor influences the progress of company. Vodafone must developinfrastructure to be operational in a particular state. As this factor affect the growth of company,in many time the peace and political instability of the state may create direct impact on thecompany. The aim of UK is to increase level of consumer rights and decisions made byEuropean Union Regulatory Framework for the telecommunication sector. Thus, the governmentinvolveness which include sudden change in rules and regulation or law may affect the marketof Vodafone operators.
Economics Factor: it is very important factor for Vodafone. Need of opening manyunits of the firm is neseccary because many states are developed in the whole world. If the statehas good GDP it means that people has more income and will be susceptible to adopt latesttechnologies. In this way, overall profit of the Vodafone increases and it will expands its unit indifferent zone. The global economic issue like financial crises has force the company to changeits strategies immediately or soon after.Social factor : these factors also affect the Vodafone as sudden change in the pattern ofwork may help the people to get work from home which increases the dependence oncommunication technologies. There are many different issues like going 'green' are also affectingVodafone directly or indirectly. As this factor is purely based on local beliefs and culture.Vodafone has change its preferences and policies as per local social factors.Technological Factors: Vodafone is so famous for its new innovation in world. As itsmission is to adopt new technologies and applying it on the operations. The product is producingare related to newly technologies and it is most essential factor which company need to keep inmind while launching new product and shuffle policies (Brewster, 2017). On the other hand,messengers is going to affect Vodafone strategy which result to change the plans and commit tochoose the amount of research and development of new innovative products and services to themarket.Legal Factors: Vodafone is quite serious about his legal issues like copy and its piratedissue. Even state has blamed many times to the company for legal issue pertaining to the field ofinfrastructure and due to this it suffer from lot of penalties. Apart from this, Vodafone has beenfounded not to pay good salary to its employees as compared to its competitors. The individualwho work in the company can take leaves or join the other one which maximizes the risk ofleakage of new innovations and ideas (Grover, 2016). In result, Vodafone is always binding withlegal issues in order to increase customers and maintain positive image in market which hell tokeep the same trust on people.Environmental Factors: as the increase in globalization, there is increment in people'sethics and consumer also expect something new from their favorite brand to be more sociallyresponsible and they always want to play better role in betterment for the society. Even theworking condition of the company should be best and attract enough to individual to become apart of Vodafone family.
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