BUSINESS STRATEGY.

BUSINESS
STRATEGY

Contents...
 Introduction
 Different factors inform strategic planning when formulating
strategic plans
 Factors that have to be considered when formulating strategic plans
 Effectiveness of techniques used when developing strategic
business plans
 References

Introduction
In order to start a new business it is important that strategies are
formulated in a way that it can help in achieving the long and short
term goals. In the following presentation it will be discussed that
how K.C. Restaurant can establish its business and can achieve the
competitive advantage by using different elements.

Different factors inform strategic planning when
formulating strategic plans
Vision – The primary vision with which the referred organisation
operate is to increase its total market share. In order to achieve this
target the management of the given organisation work towards
making effective strategies.
Mission – it is a statement that says about with what mission
organisation is operating K.C restaurants wish to establish a food
brand that is different from others.

Factors that have to be considered when formulating
strategic plans
Internal factors
Stakeholder
External factors
Political factors
Technological factors
Competitors

Effectiveness of techniques used when developing strategic
business plans
Swot analysis - It is an internal auditing tool that help
the management in identifying various strength
weakness, threat and opportunities of the
organisation.

Continued..
PESTLE analysis - This is another study which provides the
organisation with the data of factors that are available outside the
boundaries of organisation. It helps in understanding the present
conditions for the business but as there is no control over the
unfavourable factors its significance is also limited to a great extent.

Continued..
Porter five force model – This is another model under which five
different factors are studied which has their direct impact on the
organisations performance. It includes study of sully and customer
behaviour that how their power can influence own business.
Thereafter it is also discussed that how bargain power of customer
and threat of new entrants can effect the functioning of own
business.

REFERENCES
Pagani, M., 2013. Digital business strategy and value creation: Framing
the dynamic cycle of control points. Mis Quarterly. 37(2). pp.617-
632.
Parnell, J. A and et. al., 2012. How environmental uncertainty affects
the link between business strategy and performance in SMEs:
Evidence from China, Turkey, and the USA. Management
Decision. 50(4). pp.546-568.
Reich, B. H and Benbasat, I., 2013. 10 Measuring the Information
Systems–Business Strategy Relationship. Strategic Information
Management, p.265.

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