Report on Impact of Wrong Business Strategy on Volkwagen

Business Strategy

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
Covered in PPT...........................................................................................................................1
TASK 2............................................................................................................................................1
2.1 Strategic positioning by performing organizational audit.....................................................1
2.2 Carry out an environmental audit for choosing the appropriate strategy..............................2
2.3 Assess importance of stakeholders of business in relation to framing new strategy............3
2.4 Preparation of new strategy for a business............................................................................4
TASK 3............................................................................................................................................5
3.1 Analysis of related strategy for business growth and development......................................5
3.2 Justification for using the selected strategy..........................................................................6
TASK 4............................................................................................................................................6
4.1 Roles and responsibility of personnel in relation to implement strategy..............................6
4.2 Analysis for resources required in strategy implementation.................................................7
4.3 Use of SMART target in accomplishment of objectives......................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Strategy is a framework which enable a firm to do all of their operations in a proper
manner. In every business consent, strategy plays an effective and major role (Scholes, 2015).
Thus, business strategy is such tools and techniques which are helpful to an entity to in ascertain
all of their goals and targets on time and in more adequate format. This report includes the
impact of wrong business strategy on Volkswagen and how they lead to implement the new one
in their entity. Moreover, for every business finance is required which get arrange through
various sources. Thus for this response management have to formulate an appropriate strategic
plan. Further company have to evaluate their new business strategy which enable them in doing
all things in a right manner. Once the strategy get selected, authority have to identify the manner
in which it get implemented.
TASK 1
Covered in PPT.
TASK 2
2.1 Strategic positioning by performing organizational audit
It is essential for an association to conduct internal audit to determine their frauds and
errors. Along with this, by using SWOT analysis they can easily know about their strengths and
weaknesses; thus they can develop some strategies to overcome from their shortcomings.
Additionally, they will know about their threats and opportunities which are there in market
(Leonidou and et. al., 2015).
SWOT investigation of Volkswagen is examined as beneath:
STRENGTHS WEAKNESSES
VW is one of leading automotive organisation
which is established in United Kingdom.
Portfolio of company is classified into almost
14 brands and it will comprises Bentley, Audi
and so on. They are adopting new methods or
techniques into their business timely, this will
enhance demands of their products. Along with
Competitive range of VW is not much
effective at marketplace. People are not
familiar with their items and services.
Additionally, organisation is very popular but
in many countries they are struggling to
maintain their brand image as in some
countries persons do not know about this
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