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Volkswagen AG Strategic Plan

Assessment on understanding the process of strategic planning and formulating a new strategy.

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Added on  2020-07-23

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BUSINESS STRATEGIES TABLE OF CONTENTS WAG 1 TASK 11 Covered in PPT1 TASK 21 2.1 Organizational Audit of VW AG: 1 2.2 Environmental Audit of VW AG: 3 2.3 Significance of stakeholder analysis in formation of new strategy: 4 2.4 New strategy for VW AG: 4 TASK 35 3.1 Alternative strategies relating to market entry, substantive growth, limited growth or retrenchment.5 3.2 Selection of strategy for Volkswagen 6 TASK 47 4.1Roles and responsibilities

Volkswagen AG Strategic Plan

Assessment on understanding the process of strategic planning and formulating a new strategy.

   Added on 2020-07-23

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BUSINESS STRATEGIES
Volkswagen AG Strategic Plan_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Covered in PPT...........................................................................................................................1TASK 2............................................................................................................................................12.1 Organizational Audit of VW AG:........................................................................................12.2 Environmental Audit of VW AG:.........................................................................................32.3 Significance of stakeholder analysis in formation of new strategy:.....................................42.4 New strategy for VW AG:....................................................................................................4TASK 3............................................................................................................................................53.1 Alternative strategies relating to market entry, substantive growth, limited growth orretrenchment................................................................................................................................53.2 Selection of strategy for Volkswagen...................................................................................6TASK 4............................................................................................................................................74.1Roles and responsibilities of personnel in Volkswagen.........................................................74.2 Resource requirements for implementing a new strategy.....................................................84.3 Contribution of SMART targets in the achievement of strategy implementation..............10CONCLUSION-............................................................................................................................11REFERENCES..............................................................................................................................12
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INTRODUCTIONBusiness strategies plays a crucial role in long term run of any organisations. The successand failures of business entity is mostly dependent on implementation of strategies. Thesestrategies affect the overall entity. This report throws light on mission,vision, goals, objectivescompetitors and different strategies followed by Volkswagen. In this assignment it is shown thathow various strategies and plans can impact the internal and external environment ofVolkswagen. This essay gives a brief about what resources are needed in making an effectivestrategy or plan to carry out. What can be various alternatives of strategies implementation.How internal and external environment factors affects the formulation and implementation ofplans. What is the role of persons related to Volkswagen in effective planning. At last it showsthe affects and consequences of different strategies on Volkswagen. For undertaking the present undertaking the organisation is selected to be Volkswagen.The cited firm belongs to auto-mobile sector and operates globally. The existence of thecompany on such a great level requires effective business strategies. Thus, this report will help indev eloping a relevant one for the cited establishment.TASK 1Covered in PPTTASK 22.1 Organizational Audit of VW AG:The organizational audit of VW AG will help the company to analyze its internal strength &weakness in context of its external opportunities & threats. For conducting the organizationalaudit, the SWOT analysis of the company is been carried out (Lehr, Lorenz, Willert and et. al ,2017.). Based on the analysis & the outcome of the feedback's received, the business strategy ofthe company is been decided. The SWOT analysis of VW AG states as follows:Strength:Among all the companies working in automotive industry, VW AG has the widest profileof brands & companies under its name. VW AG has acquired of 12 famous automobilebrands including many big names such as Audi, Bentley, Porsche, Ducati, Lamborghinietc. Thus, this approach of VW AG makes the brand more accessible to its customer in a
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wider reference. No other competitor of VW AG makes it more widely spread as thecompany. The company not only provide its services in cars but also in motorbikes,buses, heavy trucks & other commercial vehicles.With the rise in pollution & price of fossil fuel worldwide, the introduction of electronicvehicles have played a game changing move. Looking at the growing market ofelectronic vehicles, VW AG has made a plan of “Together-2025” which states that VWAG to come up with 30 more electric vehicles by 2025. Also, the company is targeting tobring down the cost of production of electronic vehicles. Apart from this, company isworking on better battery technology, digitization of systems & driver less driving(Faltusová, 2017).Also, company is well diversified in reference of brands, products & geographic locationwhich thus helps the company to generate larger revenue than its competitors.Weakness:VW AG vehicles are notoriously infamous for its high diesel consumption & emissionrates. In the scenario of growing environmental concerns globally, where people aretargeting to cut carbon footprints, VW AG has a negative image of increasing pollution.Apart from this, VW AG has the highest recall rate of vehicles as compared to itscompetitors which reduces the customers rust on the brand & market share of thecompany. Also, it adversely affects the sales of the company (Kauerhof, 2017.).Opportunities:As the interest of people is moving towards the electrical vehicles due to rise in fuel price& pollution, VWAG has an opportunity to penetrate in electronic vehicle segment.VW AG is quite financially stable. Thus, it allows company to be acquirement of manytechnological companies, working on battery technology & autonomous driving.Also, changes in exchange rates & comfortable business policies in most countries canopen a scope for vw ag for investments (Magnusson and Tjus,2017).Threats:
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