Volkswagen Business Strategy Essay Sample
Assessment on understanding the process of strategic planning and formulating a new strategy for a given organization.
14 Pages4632 Words25 Views
Added on 2020-07-22
Volkswagen Business Strategy Essay Sample
Assessment on understanding the process of strategic planning and formulating a new strategy for a given organization.
Added on 2020-07-22
ShareRelated Documents
Business Strategy
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1LO1 – 1.1, 1.2 & 1.3 covered in PPT.....................................................................................1TASK 2............................................................................................................................................12.1 Organisational Audit........................................................................................................12.2 Environmental audit of Volkswagen................................................................................32.3 The importance of the stakeholders in preparing of the strategies...................................52.4 New strategies for Volkswagen........................................................................................53.1 Appropriateness of alternative strategies relating to market entry...................................63.2 Justification for selection of strategy................................................................................74.1 Roles & responsibilities of personnel in strategy implementation...................................74.2 Resource requirements for implementing the new strategy for VW AG.........................84.3 Contribution of SMART targets in business strategy.......................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONBusiness Strategy is a plan of action that assist in deriving out a path which can befollowed by employees as to achieve all desired goals and objectives. As stated by MorrisChang, “without strategy, accomplishment of task is impossible, without achievement andimplementation, strategy is useless”. This is the reason which states that it is important to preparea strategy but it is more vital that it is implemented in a proper manner (Astrachan, 2010). If it isnot properly executed then business will have massive failure. A strategy in simple words can bestated as a tactic that provides guidance with specific goals, mission, vision of an company, sothat all internal and external parties can be directed in a same path to achieve them. In this reportit will be stated how important strategy is for a company. This project will also cover differenttools and techniques that are used by managers in analysing effectiveness of strategy fororganisation such as Volkswagen. SWOT as well as methods of setting SMART targets havebeen stated in the report. Today, company requires proper strategy as well as its implementationso that it can achieve its desired goals and objectives. TASK 1LO1 – 1.1, 1.2 & 1.3 covered in PPTTASK 22.1 Organisational AuditOrganisational audit is mainly identified b each and very aspects of the firm which isaffiliated for its liabilities and their assets. To know about the financial, capabilities,infrastructure and capacity of the company, then it is required to understand and can be able tomake an appropriate strategic plans properly so that they can get aid while competing with thecompetitors. To have know about the strength and weakness of the organisation then it isimportant to perform the SWOT analysis. This is mainly a tool or a techniques by which a firmcan know about its existent performance, so by that they can be able to set their standards and theorganisation will know about its internal as well as their external environment, it may be in theirfavour or it may not be in favour of them (Bharadwaj and et. al., 2013). SWOT analysis of VolkswagenStrength Volkswagen had been organized in a proper way, and it is also1
having a wide rang of products with them.They use to follow the correct framework to do their activitiesproperly and this may help or support them to perform smoothly. Volkswagen is expending its business in fastest way then the othercompetitors. It is having a good brand image in the market.It provide good service quality to the customers and that had madethem very unique and this made them attract more people inmarket. The day to day operations or the functions which is being done inthe firm is in very good manner and that helps them in solvingtheir problems in correct manner. The best part of this company is that they usually do research inmarket this helps them in knowing about the requirements of thepeople so that they can develop their products accordingly. Weakness There are lots of competitors are over their which affect on theirsales, and that even reduces their prices. The parent brand of their company is not that much strong so thatmay also affect them in various ways. The employees which are working over there is not performing asmuch good as they should do so that may also create someproblems to them. The manpower which is working over there isnot meeting the main requirements of the company. OpportunitiesThere are different kinds of opportunities they have, they can evenexpend in the technologies which is picked up in the scenarios.This may help the firm in increasing their and their employeesefficiency so that they can be able to attain the good result. Customer's is having high demand of the product which isproviding the company a very high advantage of rising their pricethen before. The fuels ratio may also be get increased by them. 2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Business Strategy Report of Volkswagen (Doc)lg...
|15
|4946
|50
Business Strategy of Volkswagen Report (DOC)lg...
|12
|3980
|63
Volkswagen Business Strategy : Reportlg...
|15
|4591
|34
Business Strategy Assignment Solutionlg...
|13
|4375
|39
Business Strategy Assignment Volkswagenlg...
|15
|4618
|67
Strategic positioning of Swing Patrol for Volkswagenlg...
|13
|4150
|113