Analyzing Impact of Macro Environment on Qatar Airways

Business Strategy

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Application of framework to analyse impact and influence of macro environment on
organisation as well as its strategy...............................................................................................1
P2. Analysation of internal environment and capability of business by using appropriate
framework....................................................................................................................................4
TASK 2............................................................................................................................................6
P3. Application of Porters five forces model to analyse competitive forces of organisation......6
TASK 3............................................................................................................................................7
P4. Application of different theories, model and concept which helps to devise strategic
planning of business.....................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business strategy refers to course of action which helps to take decision related to
business in order to achieve business objectives (Allison, 2019). It is master plan of any
organisation which helps to build competitive position of business that helps to carry out
operation of business to attain desired goals of enterprise. For this project selected organisation is
Qatar Airways which is established in Qatar in the year 1993. Company is conducting their
operation in different destination like Asia, Africa, the Americans, Europe and Oceania. This
project report include micro and macro environment analysis that impact of organisation as well
as their strategies. It also include Porter's five forces model to evaluate competitive forces of
organisation along with application of model, theory and concept to understand interpretation of
strategic direction.
TASK 1
P1. Application of framework to analyse impact and influence of macro environment on
organisation as well as its strategy
PESTEL analysis is a framework that helps company to analyse impact of macro
environment factor on business (Arunruangsirilert and Chonglerttham, 2017). This type of
analysis include factors like political, economical, social, technological, environmental and legal.
PESTEL analysis of Qatar Airways to analyse impact of macro environment are as follows:
Political factors: Political factors are those which include interference of government in
business and their operation (Ateba and Prinsloo, 2019). These affect profitability and market
share of organisation. These are important factors of any business as it affect directly to a
business and include factors like government stability, government restriction trade laws and
regulation etc. Qatar Airways is an organisation which is under control by government as it
include national flagship of country. Operation of this company is controlled by government and
are expand new routes for their airways. It is operated in various countries and is considered in
top list in international airline companies. Government of Qatar plays very important role in
growth of this airline company has political system of Qatar government is really strong. But due
to situation of Covid-19 government of many country has put restriction on travel which affect
profit of company.
1