Business Strategy Analysis PDF
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Added on 2020-10-04
Business Strategy Analysis PDF
Added on 2020-10-04
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Business Strategy
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ...........................................................................................................................................1P1 Applying appropriate frameworks analyse the impact and influence of the macroenvironment on a given organisation and its strategies...............................................................1TASK 2 ...........................................................................................................................................4P 2 Analyse the internal environment and capabilities................................................................4TASK 3............................................................................................................................................7P 3 Porter’s Five Forces model evaluate the competitive forces ................................................7TASK 4..........................................................................................................................................10P4 Applying a range of theories, concepts and models.............................................................10Bowman’s Strategic Clock .......................................................................................................10CONCLUSION .............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONBusiness strategy denotes the actions which are taken by the management in order toachieve the organisational goals and objectives. It involves plans and policies which are used byorganisation to secure a competitive position in the market. The management of corporation isresponsible to make effective plans and strategy which support the business growth and help it toget success in so that maximum profits can be generated. The main aim of this report is to makestrategy for the growth of business. To better understand this concept Vodafone has been chosenwhich is a British multinational telecommunication company and established in UnitedKingdom. There are various topics are covered in this report such as: PESTEL analysis, ansoff'sgrowth vector matrix to analyse the organisation's strategic positioning, to analyse internalenvironment VRIO model has been used and strength & weakness of organisation has beenanalysed. Apart from this porter's five force model has discussed in order to evaluate competitiveforces and Bowman's strategy clock model. TASK 1 P 1 Applying appropriate frameworks analyse the impact and influence of the macroenvironment on a given organisation and its strategies.To analyse the environment is important for the business growth and business strategieshave to be made after proper analysis. A macro environment is the condition which exist in theeconomy as a whole rather than a specific area or location. It involves monetary policy, grossdomestic product, employment, inflation etc. To analyse the macro environment PESTEL isuseful and manager of Vodafone can use this so that proper strategies can be made which supportthe growth of company (Ghezzi, 2013).Political factor: The business of Vodafone can be affected if this factor does not analyseproperly and it includes government rules, compliances, policies etc. The government policies ofdifferent countries can influence the business operations of corporation. As the rules which aremade by government for telecom companies in UK are needed to be follow and the business oforganisation has spread in various nations across the globe. The management of corporation isresponsible to make effective strategies after analysing the political factor so that business ofsustain for a long term. As Vodafone operates its business at various countries such as: UK,1
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