Analyzing the Impact of Macro and Micro Environment on Business Strategy of Marks & Spencer

Business Strategy

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Apply various frameworks to evaluate the influence of macro environment on an
organsiation & their business strategies......................................................................................3
TASK 2............................................................................................................................................7
P2 Evaluate the capabilities and internal environment of a company by using appropriate
frameworks..................................................................................................................................7
TASK 3............................................................................................................................................9
P3 Implement porter's five forces to evaluate competitive forces of a market sector for a firm.
.....................................................................................................................................................9
TASK 4............................................................................................................................................9
P4 Apply different models, theories and concepts to interpret strategic planning for a
company......................................................................................................................................9
M4 : Strategic management plan that includes strategic priorities and objective.....................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Business strategy is process of the framing certain actions and the operation so that all the
work can be completed in an appropriate manner and also retain the effectiveness of it. It is the
master plan which needs to be implemented within the business organisation by which they can
sustain in the competitive market(Drnevich, . and Croson., 2013.) . This particular assignment is
based on the Marks & Spencer, which is UK based retailing organisation which is operating in
manufacturing of cloths, food and certain home items. This particular project will analyse the
impact of micro-environment factors on the overall business strategy of an organisation.
Moreover, there are different analytical framework that help in acknowledge macro-environment
that is discussed. Moreover, Internal capability and the business environment also the use of
Porter's five forces. Lastly, this will cover the concept and methods to understand the strategic
directions for the business.
TASK 1
P1 Apply different certain frameworks to analyse the impact of macro environment on an
organsiation & their organsation strategies.
Vision: As the Marks and Spencer is the global standard against other global business and
measure their operations.
Mission:Marks and Spencer is having the mission to have the inspirational quality that is
accessible to the consumer. As the company is enhancing their market due to that they will
attains will more profits.
Objectives: In context to Marks and Spencer, they are working with the objective to have
the leadership in their clothing and food industry. This assist them to become the leading global
company by which can complete with their competitors by effective means.
Strategy refereed to the action that is being taken by the manager of the company by
which the organisational goals can be rightly achieved. This is the basic directions that is being
followed by an organisation by which they can ensures the higher revenue and profitability so
that results can be attained. Achievement of certain goals and profits with the help of various
business action plan will assist the M&S to achieve their goals and certain objectives. They can
further implementing various strategies which allow them to work more so that they can achieve
the goals ad objectives. They can further implement different strategies within the organisation

by which they can taught the certain follow-up and actions within the organisations. They are
bale to achieve the huge success in the local and international market.
Different strategic planning methods:
 Benchmarking: This is basically defined as the making comparison with its rivals within
the sector. With this, M&S will be able to acknowledge their market position by
understanding the comparing with the performance with its market leader. This also leads
to assist them to formulate the certain strategy for generating more revenue.
 Business analysis: By analysing the business strategy, M&S will acknowledge their
strengths and weaknesses by better means by which they can have the effective decisions
that can be taken by the Marks and Spencer to have better outcome.
different analytical framework to acknowledge external environment
Stakeholder analysis
Stakeholder analysis if defined as the procedure of analysing the such individual that can
hurdle or influence the overall performance of the company as before they are initiating any
given project. This respective model helps the M&S in grouping their stakeholders as they can
have the interest and level of working and the overall influence in the company. Following the
certain steps which conduct the analysis that are given:
Step 1: Analysing about the stakeholder by enlisting the relatable possible individuals
that can be potential stakeholders for the business. In relation to M&S, there are sales
department, executive staff, customers, suppliers, government and the shareholders which are
fulfilling the overall functionality of the business.
Step 2: As after analysing the overall stakeholders, the manager of the company needs to
make priorities as per the various categories that includes the influence, interest rates and the
level of participation etc.
 High power, high interest: These are the stakeholders which are the most vital for M&S
and they are basically prioritising them so that they can well perform in the given
organisation in an appropriate manner.
 High power, low interest: Such stakeholders that influence the overall working of an
organisation as they do not have the major interest in the given task.
 Low power, high interest: They are the aspects which need to be informed as it is related
to the given to the given project of M&S as they do not create nay issue for them.