Evaluation of Business Strategy for Marks and Spencer

Business Strategy

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Apply various frameworks to evaluate the influence of macro environment on a company
& their business strategies......................................................................................................3
TASK 2............................................................................................................................................8
P2 Evaluate the capabilities & internal environment of a organisation by using right
frameworks.............................................................................................................................8
TASK 3..........................................................................................................................................10
P3 Implement porter's five forces to analyse competitive forces of a market sector for a firm.
..............................................................................................................................................10
TASK 4..........................................................................................................................................11
P4 Apply various models, theories & concepts to interpret strategic planning for a
organisation..........................................................................................................................11
M4 : Strategic management plan which includes strategic priorities & objective...............13
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................15

INTRODUCTION
Business strategy is defined as the tactics or the action plan that benefits the business
individual for the sole aim of attaining the objective and goals. This also refereed to the plan that
is being implemented by the person so that they can have the effective market position with
better approaches (Timms, 2021). This respective report is based on the Marks and Spencer, it
is the UK based retailing company which is dealing in cloths, food items & home products. This
respective report will cover the influence of macro factors on the strategy of the business of an
organisation. There are various analytical models which are furthered discussed in order to
understand the macro environment. Moreover, internal capabilities and environment of the
company along with the proper evaluation with the help of Porter's fiver forces. This also analyse
the certain theories so that they can understand the strategic direction in order to have better
planning within the organisation. Lastly it will made the strategic management plan for
expanding their business across the world.
TASK 1
P1 Apply various frameworks to evaluate the influence of macro environment on a company &
their business strategies
Vision: The core vision of Marks and Spencer is becoming global brand against that the
other national and the international company will measure the overall performance.
Mission: In order to create an mission an inspirational quality that can be accessible to
other. This will also helps in arising their customer base due to that they can have more profits.
Objective: In context to Marks and Spencer, the main goal of the organisation is to have
leadership in their products & food sector. This helps them to renown global brand that can
complete with the efficient means.
Strategy is referred as the action plan that is framed by the manager of the company so
that they can have the effective attainment of the gaols in an appropriate manner. This is the
general direction that is being followed by the company by which they can have the better results
in the attainment of the future goals. In order to have the effective business strategy, an
organisation is able to decide that they have to perform so that they can have the better advantage
over their competitors with the aim of having more profits through various business strategies.

This also allow the organisation to follow the effective strategic directions. By which they will
be able to gain the certain success at national & international market.
various strategic planning techniques
 Benchmarking: This is referred as the metrics with the competitors or the entire industry
in that the organisation is operating their function. In this, M&S will be able to have
better market position by analysing their performance with the market leaders. This also
helps them in maintaining appropriate business strategy to have more profitability.
 Business analysis: By accessing the venture & their various task in a well-defined
manner. M&S will help in knowing their strength or their weaknesses by effective means
so that they can ensure the better decisions will be accessed by M&S to have better
outcome.
Certain analytical framework to acknowledge macro environment
Stakeholder analysis
This is the process which helps in identifying those individual that can analyse the impact
with the overall performance of the company before starting or initiating any plan of the given
project (Williamson, 2021). This major analysis helps the M&S in grouping as per the
accordance with interest, level of participation and the impact in the project. There are basically
three steps to conduct the stakeholder evaluation that is explained as follows:
Step 1: This includes determining different stakeholders by framing the list of all the
possible of the person that can be potential stakeholders for the business. In context to Marks and
Spencer, potential employees will sales department, executive staff, marketing executives,
costumers, employees, public, government, shareholders and suppliers.
Step 2: After analysing all the significance stakeholders, manager in organisation will be
needed to prioritize them as per the various categories such as interest, level of participation and
influence etc.
 High power, high interest: These are the important important for M&S and prioritizing
them in the performance of the company and their certain business activities in an
appropriate manner.
 High power, low interest: These are the stakeholders which help in knowing the overall
working of the company but they do not have so much interest in the activities of M&S.