Business Strategy for Apple: Impact of Macro Environment, Internal Analysis, Porter's Five Forces Model and Balanced Scorecard

Business strategy
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Table of Contents
Introduction......................................................................................................................................3
Task .................................................................................................................................................3
P1 Applying appropriate frameworks analyse the impact and influence of the macro
environment on a given organisation and its strategies..............................................................3
Stakeholders mapping.................................................................................................................3
PESTLE analysis.........................................................................................................................4
Ansoff matrix .............................................................................................................................5
P2 Analyse the internal environment and capabilities of a given organisation using appropriate
frameworks..................................................................................................................................6
SWOT analysis............................................................................................................................6
VRIO framework........................................................................................................................7
P3 Applying Porter’s Five Forces model evaluate the competitive forces of a given market
sector for an organisation............................................................................................................8
Porter’s Five Forces model.........................................................................................................8
Balance scorecard .....................................................................................................................10
P4 Applying a range of theories, concepts and models, interpret and devise strategic planning
for a given organization............................................................................................................11
Porter's generic strategy............................................................................................................11
Bowman strategy clock :...........................................................................................................11
Conclusion.....................................................................................................................................12
References .....................................................................................................................................14
Books and journals ...................................................................................................................14
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Introduction
There are various aspects of strategic management plan which is used in production of
plans. These aspects helps in making various strategic priority and objectives that can help in
achieving organisational objectives. In today era, an effective business strategy helps the
organisation in success of the company and growth in the market. Business strategy is refers to
action or a working plan which is being developed by form top accomplish their aims and
objectives and mission in most effective manner. Further, this business strategy is playing
essential role in optimisation of performance of companies and optimum utilisation of resources
in business environment (Adner, 2017). This report is based on Apple organisation. As Apple is
the biggest leading production company which is using differentiation strategy to stay in market
and among competitors. It is an American multinational technology that deals in products like
electronics, online services, computer software etc. it was founded in the year 1976, and is
having 512 retailing stores in number of locations. There are about 147,000 employees working
in an organisation currently. Company is using effective business strategy to enhance their
customers. This report incudes appropriate frameworks, and analysing the internal and external
factors. Further it includes Porter's five forces model and range of theories and models for devise
strategic planning.
Task
P1 Applying appropriate frameworks analyse the impact and influence of the macro environment
on a given organisation and its strategies.
In relation with Apple organisation, there are various influences which are being assured
by macro environment. The vision of a company is to specify various range of products and
providing quality for its customers (Cavaleri, and Shabana, 2018). The mission of company is to
describe the areas and goals of driving towards its vision. Company core values includes
diversity and inclusion, accessibility, education, environment, privacy an supplier responsibility.
Stakeholders mapping
Shareholders are consisting of various parties. These are discussed in the below diagram.
This helps in understanding of various stakeholders:
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It is said that from above diagram, there are various dimensions which are needed for
arranging and managing perfectly. As Apple is having people from all the dimensions. There are
four different sides are enclosed in this. As most powerful and interest are refers to key players.
These includes Apple government, law agency etc. then if influence is reduced and having high
interest then it includes potential buyers (Chatterjee, 2017). Then if there is reduction in both
interest and influence, then it includes young people. Then next stage is when influence is higher
ten interest, it includes customers who can easily shift to another party if they cannot find quality
of products and services.
PESTLE analysis
 Political: It is seen that there are various political changes which re coming in between
organisational functions and these are affecting Apple. Government is patronizing all the
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Illustration 1: Stakeholders’ matrix, 2020