Internationalization Strategy of Tesco in Australia

BUSINESS STRATEGY
ASSIGNMENT
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EXECUTIVE SUMMARY
The report revolves around the Internationalization strategy of Tesco which is a UK
based organization. It function as as a super market chain in over 12 countries across the globe.
The study includes the report related to the internationalisation strategy that Tesco would Adopt
in order to expand its market in Australia. The report states that Australia as a market will benefit
Tesco as Australia has strong and growing economy along with wealthy citizens and it also has
abundant number of talented and skilled employees. The report further includes the advise
related to the corporate social responsibility policies for Tesco in Australian market.
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Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
TASK ..............................................................................................................................................4
1 Advice on choosing Australia for Internationalisation strategy of Tesco................................4
2 Advice for Internationalisation strategy in context to Institutional and Cultural differences
of Tesco.......................................................................................................................................5
3 Advice on the Entry Mode used by Tesco for the Internationalisation Strategy in Australia. 6
4 Advice in context to the organizational structure and control strategies for Tesco ................7
5 Advices related to the Corporate Social Responsibility of Tesco while expanding its market
into Australia under the Internationalisation strategy.................................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10
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