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Strategic Planning for VW AG Task 3 93.1 Analysis of VW AG 8 Task 3 93.1 Analysis of VW AG 8 Task 3 93.1 Analysis of VW AG 8 Task 3 93.1 Analysis of VW AG 8 Task 3 93.1 Analysis of VW AG 8 Task 3 93.1

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Added on  2019-12-18

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Business Strategy Contents Introduction 3 Task 1 3 1.1Role of mission, vision, goal and core competencies in formulating strategic planning 3 1.2 Factors that have considered when formulating strategic plan 4 1.3 Effectiveness of techniques used when developing strategic plan 4 Task 2 5 2.1 Carrying out organizational audit 5 2.2 Environmental audit of VW AG 7 2.3 Significance of stakeholder analyses 8 2.4 New strategy for VW AG 8 Task 3 9 3.1 Analysis of the appropriateness of alternative strategies 9 3.2 Justification the selection of a strategy 9 Task 4

Strategic Planning for VW AG Task 3 93.1 Analysis of VW AG 8 Task 3 93.1 Analysis of VW AG 8 Task 3 93.1 Analysis of VW AG 8 Task 3 93.1 Analysis of VW AG 8 Task 3 93.1 Analysis of VW AG 8 Task 3 93.1

   Added on 2019-12-18

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Strategic Planning for VW AG Task 3 93.1 Analysis of VW AG 8 Task 3 93.1 Analysis of VW AG 8 Task 3 93.1 Analysis of VW AG 8 Task 3 93.1 Analysis of VW AG 8 Task 3 93.1 Analysis of VW AG 8 Task 3 93.1_1
ContentsIntroduction......................................................................................................................................3Task 1...............................................................................................................................................31.1Role of mission, vision, goal and core competencies in formulating strategic planning......31.2 Factors that have considered when formulating strategic plan..............................................41.3 Effectiveness of techniques used when developing strategic plan........................................4Task 2...............................................................................................................................................52.1 Carrying out organizational audit..........................................................................................52.2 Environmental audit of VW AG............................................................................................72.3 Significance of stakeholder analyses.....................................................................................82.4 New strategy for VW AG......................................................................................................8Task 3...............................................................................................................................................93.1 Analysis of the appropriateness of alternative strategies.......................................................93.2 Justification the selection of a strategy..................................................................................9Task 4.............................................................................................................................................104.1 roles & responsibilities of personnel who are charged with strategy implementation........104.2 resource requirements for implementing a new strategy.....................................................114.3 Contribution of SMART targets..........................................................................................11Conclusion.....................................................................................................................................11References......................................................................................................................................132
Strategic Planning for VW AG Task 3 93.1 Analysis of VW AG 8 Task 3 93.1 Analysis of VW AG 8 Task 3 93.1 Analysis of VW AG 8 Task 3 93.1 Analysis of VW AG 8 Task 3 93.1 Analysis of VW AG 8 Task 3 93.1_2
IntroductionBusiness strategy is the set of activities and planning that supports an entity in achieving its desired objective. To retain consumers and to sustain in the market for longer duration organizations have to make effective strategies. With the help of proper planning and controlling companies understand the current business situation and modify its operations as per market requirements (Burlton, 2015). Present report is based on VW AG which is one of the largest automotive manufacturing firm. It operates in more than 27 countries and having two big joint ventures in China FAW Volkswagena nd Shanghai Volkswagan. Report will discuss the mission, vision, objective and goal of cited firm. Factors which are considered in formulating the strategic plan will be described in this study. Environmental audit of the organization will be carrying out (Bartlett, 2013).Task 11.1Role of mission, vision, goal and core competencies in formulating strategic planningVW AG is well known brand in auto mobile industry, it works in international market and having good commons over the market. It manufactures cars, commercial products to consumers. Mission of the cite firm is to expand its business across the world. Mission and vision of the organization assist in deterring its employees well. Overall culture of the company is much more depended upon the organizational mission and vision (Walker, 2014). To enhance sustainability, satisfy consumers are the main objective of VW AG. To fulfill these objective cited firm formulate strategies and improve its products quality. So that it can satisfy its consumers well. Mission can be explained as long tern plan of any business unit which it wants to accomplish in near future (Ghosal, 2015). VW AG is having goal to provide best designed products to the users and to enhance fuel efficiency. That helps in formulation such strategies through which it can accomplish its goal soon. Cited firm has skilled people that contribute well in the economic development of the nation. This core competency assists in strategies planning. Talented people support the management of the company and they share their innovative ideas that help in achieving its goal significantly (Nordin, S.K.A., 2015). These vision, goal and core competencies direct the authorities and accordingly the formulate their strategies for achieving their goal soon.1.2 Factors that have considered when formulating strategic planThere are several factors that are considered by the organization at the time of formulating 3
Strategic Planning for VW AG Task 3 93.1 Analysis of VW AG 8 Task 3 93.1 Analysis of VW AG 8 Task 3 93.1 Analysis of VW AG 8 Task 3 93.1 Analysis of VW AG 8 Task 3 93.1 Analysis of VW AG 8 Task 3 93.1_3
strategic planning. Needs of consumers: VW AG always concentrates of desires of customers and provide them products as per the needs and requirements. It is essential elements that help in accomplishing goal of the organization significantly (Ladib and Lakhal, 2015). When ever cited firm formulate the strategic plan it look upon recent trends and what people want, so that it can offer them same products and services as per their requirements. This strategy can support in achieving goal of the firm soon.Ansoff’s growth matrix: When the fault is identified buy the company then management can modify the operations in order to improve the quality and efficiency level of products and services. Ansoff matrix is the type of strategy that majorly used by auto mobile companies for their growth. With the help of this organization can get to know about perfect plan for the development of the firm (Lai, Chou and Chen, 2015).Gap analysis: It is another factor that support in formulating strategic planning to VW AG.. It is the model that analyses the gap between actual needs and supplied material. By this way company can formulate specific strategy in order to fill the gap as soon as possible. That would enhance quality of cars and commercial vehicle. Thus it will help in making people satisfied thus, cite firm will be able to achieve it target soon (Papagiannakis, Voudouris and Lioukas, 2014). With the help of this strategy VW AG identified that there are many things which are not known by the organization, so it collect information and identify cause of gap then it implements proper and effective strategies to fill the gap.1.3 Effectiveness of techniques used when developing strategic planThere are several techniques that can be used by the VW AG in order to develop strategicplan such as SPACE, PIMS, Stakeholder mapping etc (Chatterjee and et.al, 2016). Boston Consulting group’s product portfolio matrix (BCG)It is the great model that supports entity to create such products which can fulfill long term, need of consumers. BCG is the effective techniques that show the relationship between cast eaters and generated by the VW AG. Growth share matrix explains the market growth and market share in the form of graphs (Ghalib and Agupusi, 2014). On the bases of graph cited firm allocate resources to each activity. It is the tool which focuses more on products lifecycle. It consists of four elements starts, cash cows, dogs and question mark. With the supportof this technique VW AG can analyses its market share and growth rate. If any of the product is having less market share then cited firm makes immediate changes in their products so that it can provide quality products to its buyers.Top down approach4
Strategic Planning for VW AG Task 3 93.1 Analysis of VW AG 8 Task 3 93.1 Analysis of VW AG 8 Task 3 93.1 Analysis of VW AG 8 Task 3 93.1 Analysis of VW AG 8 Task 3 93.1 Analysis of VW AG 8 Task 3 93.1_4

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