logo

John Lewis Pestle Analysis

   

Added on  2020-10-05

12 Pages3276 Words168 Views
Business Strategy

INTRODUCTIONBusiness strategy refers to set of goals and objectives and long term business planningcovers almost three to five years. It majorly concerned with resources issues such as raisingfinance to construct a new factory or plant. Strategies concerned with deciding about productsfor which resources should be allocated. This report is based on the John Lewis Ltd which is achain of high end department stores operate through out the United kingdom. It is one of thelargest employee owned business and started experiments in industrial democracy. This report isbased on the analysis of the macro environmental factor with internal environment factor toevaluate their business position. It also includes porter's five force model to evaluate strength oftheir competitors and various models, theories and concepts for strategic planning.TASK 1P1 Macro environment is an condition in which economy as an whole exists, rather than aparticular region. In macro environment includes Gross domestic production, inflation andemployment rate with monetary and fiscal benefits (Scholes, 2015. ). To analyse businessposition organisation have to conduct various measures in which PESTEL analysis is one ofthem:Political factors:Political factor impact enormously on the business of John lewis by bring new laws limiton their business portfolio. There are some rules and regulations that impacts on their businessthat are sales of goods act 1979 that states that goods should be satisfying standards that helps toorganisation to build products according to the prescribed standards. The another major law thatis data protection act 1998 which states about information which should be fairly and lawfully

collected and not protected from unauthorised use that harms their self interest. So majorly ontheir business laws and regulations impacts on both negative and positive way (Bharadwaj andet.al ., 2013..). To deal in right way organisation give proper training to their employees at timeof market their products into marketplace.Economic factors:John Lewis majorly deals in market of UK that majorly faces the concern of recessionand very much sensitive to changes in interest rates. Changes in economic conditions impactlargely on their business with harsh competition in retailing sector impacts on profitability of anorganisation by giving lot of incentives to consumers that affect on their price range.Social factors:In social factors consist of changing taste and preferences of consumers at rapid pace, incase of John Lewis ltd due to massive boom in fashion attracts lot of people to shop products andservices from the store of branded items (Verbeke, 2013.). They also focus on employ staffmembers on their departments due to high demand of products and regular needs of clothes inmarketplace.Technological factors:Technological changes are massive for John lewis Ltd due to change in working system.They initially develops internet which helps to interconnect computer systems by using standardprotocol suite to serve consumers in better way (Blackburn, Hart and Wainwright, 2013). Withthe advent of technological advancement they able to sell products through online and bymessage consumers with help of mobile and send through webs. For that they employ large teamof IT advance team members who serve their websites and networks to better serve theirconsumer base.Environmental factors:Environmental factors that are new and fast growing awareness towards environment andmajor issue towards cut emissions and adaptation of eco friendly products and services. JohnLewis Ltd majorly focus on carbon footprints to make activities very much environment friendlyand in condition of climate change. To adopt eco friendly products and services John lewis ltdpromote and responsible for sustainable method of agriculture, animal husbandry and biodiversity to take away on suppliers. They use eco friendly energy saving washing machines,kettles and showers but on other it enhance cost of operations.

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Analysing the Internal Environment and Capabilities of an Organisation
|14
|3825
|260

Macro Environment and Competitive Forces in Business Strategy Table of Content
|13
|3854
|111

Business Strategy
|13
|4046
|453

Analysis of Macro-Environment and Internal Environment of John Lewis Ltd.
|16
|5013
|22

Business Strategy - John Lewis Ltd Solved Assignment
|13
|3456
|19

GLOBAL BUSINESS ASSIGNMENT 2022
|5
|907
|15