Analysis of Macro-Environment and Internal Environment of John Lewis Ltd.

Business Strategy

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Analysis of macro-environment on organisation and its strategies- ................................3
TASK2.............................................................................................................................................5
P2 Analysis of internal environment along with capabilities of organisation-......................5
TASK 3............................................................................................................................................8
P3 Implementing porter's five force model and evaluate the competitive forces of given market
sector of an organisation.........................................................................................................8
TASK 4..........................................................................................................................................10
P4 Determining application of concepts, models and implement strategic management plan of
the business...........................................................................................................................10
CONCLUSION.............................................................................................................................12
REFERENCES..............................................................................................................................13
Books and Journal:...............................................................................................................13

INTRODUCTION
Business strategies are moves and actions that are used by a business in order to compete
in market, attract customers, enhance performance and attain business goals. It is the basic map
of how a business should be carried out in order to reach its ends (Akter, Wamba, and et. al.,
2016). Business strategy helps a business to sustain in competitive environment. These strategies
are usually made for log run. Business strategies are made at three level I.e., corporate, business
and functional levels. Following report is based on John Lewis limited a British based retail
company. Company was founded in 1929 by Spedan Lewis. It deals in a range of products which
includes cloths, jewellery, furnitures and watches etc. To analyse how external factors impact
business PESTEL analysis is performed. SWOT ans VRIO are performed to analyse internal
environment and capabilities of company. In order to learn about competition in marketplace
Porter's Five force model is used. In the end for analysing strategic concepts Ansoff matrix is
used with strategic management framework.
TASK 1
P1 Analysis of macro-environment on organisation and its strategies-
In order to run a business without any complications it becomes essential for a
management team to critically analyse all the macro-environmental factors affecting business.
For this analysis PESTEL analysis is carried out on John Lewis Ltd.
PESTEL Analysis
PESTEL analysis is a tool used by businesses to examine all the external factors that have
an impact on it directly while developing strategies. External environment is judged based on
five factors which are political , economical, social, technological, environmental and legal.
PESTEL analysis in context of John Lewis Ltd. Is mentioned below:
Political Factors: The factors related to government interventions in an economy are
political factors. This includes foreign trade policies, tax policies, government policies etc. In
context of John Lewis Ltd, company is planning to extend to UK market which is now a part of