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Business Strategy Assignment - The John Lewis Company

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Added on  2020-10-05

Business Strategy Assignment - The John Lewis Company

   Added on 2020-10-05

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BUSINESS STRATEGY
Business Strategy Assignment - The John Lewis Company_1
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1LO 1.................................................................................................................................................1P1 Analyse the impacts and influences of macro environmental factors on business strategies1LO 2.................................................................................................................................................3P2 Analysis of internal environment and capabilities of business organisation.........................3LO 3.................................................................................................................................................6P3 Evaluation of competitive forces and market position..........................................................6LO 4.................................................................................................................................................7P4 Application of model, theories and concept for devising strategic plan................................7CONCLUSION................................................................................................................................9REFERENCES................................................................................................................................9
Business Strategy Assignment - The John Lewis Company_2
Business Strategy Assignment - The John Lewis Company_3
INTRODUCTIONBusiness strategies refers to plans and activities developed by an organisation orcompany in order to attain desired goals and objectives. John Lewis Ltd. Operates its business inpartnership firm and offers wider range of products and services to its customers. John Lewisoffers products such as jewellery, watches, giftware items, furniture, cosmetic and servicesincludes computing, direct services and financial services. The John Lewis company providesemployment to approx 83000 persons. The strategic plans of John Lewis company providesstrategic directions to its employees and management and guides them for achieving overallgoals and objectives. The report includes impact and analysis of macro environmental factors onbusiness and its strategies. Analysis of internal environment and capabilities is done usingappropriate frameworks. Porter's Five Forces model is applied for evaluating and improvingcompetitive edge and market position. Range of theories, models and concept are applied forinterpreting strategic planning. MAIN BODYLO 1P1 Analyse the impacts and influences of macro environmental factors on business strategiesEvery business organisation aims at analysing its internal and external factors so that itcan formulate effective business strategies and policies which help in effectively achieving thetargeted goals and objectives. The macro environmental factors are analysed by John Lewis forassessing the capabilities of business organisation for accomplishing specific targets andobjectives and developing strategic plans (Holmes Jr And et.al., 2018). The PESTLE analysis isused for analysing the macro environmental factors and it is explained ion detail as follows:Political Factors: This includes various laws and regulations, wage legislation, taxation policies,rules and regulations related to employment and safety of employees, etc. Political factors bringsgreat influences on the business organisation and business strategies and therefore John Lewiseffectively analyses the political factors of particular country or target markets.For example: Operations and activities of business gets influenced due to changes invarious political factors. Trade restriction regulation or trade policies leads to bring changes inbusiness strategies of John Lewis.1
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