Business Strategy Overview | Assignment

Business Strategy

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Impact and influence of the macro environment on the chosen organisation and strategies1
TASK 2............................................................................................................................................3
P2. Analysis of the internal environment and capabilities of chosen organisation.....................3
TASK 3............................................................................................................................................6
Porter's Five Forces model for analyse competitive forces of chosen firm's market sector.......6
TASK 4............................................................................................................................................6
P4. Use a range of theories, concepts and models for interpret and devise strategic planning...6
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Business strategy refers to those plans and techniques which are used by a company for
the proper running of the organisation. It can be understood as the course of action or set of
decisions which assist the managers of the firm in attaining particular business objectives (Akter
and et. al., 2016). There are different kind of business operating by the firms and they have
different aims and take different ways to achieve those goals. So the companies develop some
master plan that the management of the firm can use them to protect a competitive position in the
market. This assignment is related to John Lewis which is an employee owned UK company. It
was founded in 1929 by John Spedan Lewis and this firm headquartered in London,. England,
UK. This assignment will discussed about PESTEL and SWOT analysis to determine the macro
and internal environment. Porter's Five Force model will used for analysis of the competitive
environment. A strategic management plan will also developed by applying number of models,
theories and concepts.
TASK 1
P1. Impact and influence of the macro environment on the chosen organisation and strategies
Macro environment refers to external and uncontrollable factors that influence a
company's decision making and affect its performance and strategies. In John Lewis, the
corporate strategy manager can use PESTEL analysis for analysing macro environment.
PESTEL Analysis
It is a tool and technique that is used by the company to analyse the external
environmental factors that create impact on a company. PESTEL analysis of John Lewis is as
following:
Political- This factor consist government policies and regulations like taxation policy,
trade regulations, political stability and others. Decision making and business strategies are
affected by this factor. Government taxation policy can reduce or increase the profit margin on
product and services. For example, if the government of UK, increases corporation tax 30% from
20% then John Lewis will have to pay more taxes which affect the profit of the firm in negative
terms (Burlton, 2015). But if the government decrease this tax from 30% to 28%, it help the
company in developing economic condition of the firm in form of profit.
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