Business Strategy: A Study of Tesco

Business Strategy

Executive summary
Business strategy is made by the company to achieve goals of the organizations. This
present strategy is based on Tesco. This study of Tesco outline the mission that is to be
champion of its customers by giving them better quality life in an easier way. Companies use
organization structure to perform all its activities. By evaluation information related to the swot,
pestle and Ansoff model is given. Lastly strategic position of the company is properly discussed.

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Introduce the brand ...................................................................................................................3
Business operating structure of Tesco .......................................................................................5
Business model of Tesco ...........................................................................................................6
SWOT analysis of TESCO..........................................................................................................7
PESTLE of Tesco........................................................................................................................8
Ansoff matrix of Tesco ..............................................................................................................9
Porter's five forces analysis.......................................................................................................10
Porters Generic strategies..........................................................................................................11
CONCLUSION..............................................................................................................................12
Recommendation ..........................................................................................................................12
REFERENCES..............................................................................................................................13
.......................................................................................................................................................14

INTRODUCTION
Business strategy is referred to as type of scheme that is made by the organizations to
achieve desired goals. The chosen firm for this report is Tesco. It is multinational retailer and
Grocery Company which operate in 14 countries with 7000 stores. It deals in products like
furniture, books, financial services and food. The study will explain the history, mission, values,
products and services of the company. It will further present the customers analysis on segments,
motivations and demographics. The report will also discuss the current business operating
structure of Tesco. Along with this it will evaluate the SWOT (strength, weakness, opportunities
and threats) PESTLE (political, economic, social, technological, legal and environmental
factors), Ansoff model and porters 5 force model of Tesco. At the end it shall reflect that what
are the porters generic strategies used by Tesco. The limitations of the research are limited time.
The research of the project is secondary.
MAIN BODY
Introduce the brand
Tesco is public limited company and multinational grocery retailer. The company was
founded in year 1919 by Thomas Edward Stockwell and Jack Cohen. Tesco was started by
focusing on dry goods that is branded tea and it was continued till ten years (Apopiy and
Dmytrenko, 2017). In 1958 Tesco have opened its first superstore in Maldon with new product
launch that is cheese and meat counters. In year 1960 they have launched home electronics for
their larger stores. In 1994 they have started advertising their products in televisions and
newspaper. Between 2000-2017 they have started their internet shopping business. Tesco was
first retailer to offer online service to its customers. It deals in various products and services that
are furniture, food and financial services.