Business Strategy for Cadbury: SWOT, PESTLE, VRIO, and Porter's Five Forces Analysis

Business strategy

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
PART-A...........................................................................................................................................1
SWOT, PESTLE, and VRIO concepts........................................................................................1
Porter five forces framework.......................................................................................................7
Determine and maintain the organization's current or projected comparative advantages.........8
Realistic strategies and planned targets to achieve overarching company aims..........................8
PART 2............................................................................................................................................9
Analyze each form of strategic approach thoroughly..................................................................9
Rationalize and suggest the best course of action for ensuring corporate performance............11
Assess the available monitoring options for the chosen strategic plan.....................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Any organization's corporate plan is what determines how successful it will be. Each
company could thrive in its challenging marketplace and increase sales by using corporate plan
(Ahmed, 2022). For a firm to develop, it is imperative to do it strategically. Having specific aim,
visions, strategies, and activities which demonstrate how a company would profit from
comparative edge in its intended market whilst offering a variety of goods and offerings could be
referred to as a corporate plan. Cadbury was selected as the business to produce this study. It is a
multinational British candy company with offices in Western England's Uxbridge. John Cadbury
launched the corporation in 1824. Following Mars, it has established itself as the second-largest
candy trademark names in the world. It operates in more than 50 nations on a global scale.
Additionally, the company is well renowned for their "Dairy Milk Chocolate" and numerous
different candies. The macroeconomic corporate context is assessed using a pestle study. The
research analyses the company's interior assets and competencies using the SWOT and VRIO
models. In order to understand the competing dynamics in a certain sector, Porter's five forces
framework is also applied. The methodology utilised to create the strategy objective for Cadbury
is stated afterwards.
PART-A
SWOT, PESTLE, and VRIO concepts
PESTLE assessment: A PESTLE evaluation is a method for examining the primary
external variables influencing an organisation. The examination of the macroeconomic elements
in the instance of Cadbury is as described in the following:
 Political factors: Aspects which could affect the production and selling of the business
include taxation rules, trading regulations, current politics, protectionist measures, and
much more. The selected organisation must adjust its corporate practices in line with
changes in governmental rules (Azar, 2011). Such restrictions have a significant impact
on their recruiting, education, and worker protections procedures. When it comes to the
United Kingdom administration, it has changed from the Labour Party to the Liberal
Democrats, resulting in a significant impact on how businesses operate. According to
research, United Kingdom manufacturers have recruited almost 3000 people, but the