Business Strategy for Canon Inc.

Business
Strategy

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Applying appropriate frameworks analyse the impact and influence of the macro environment
on a given organisation and its strategies....................................................................................3
Critically analyse the macro environment to determine and inform strategic management
decisions......................................................................................................................................5
Analyse the internal environment and capabilities of a given organisation using appropriate
frameworks..................................................................................................................................5
Critically evaluate the internal environment to assess strengths and weaknesses of an
organisation’s internal capabilities, structure and skill set..........................................................8
Applying Porter’s Five Forces model evaluate the competitive forces of a given market sector
for an organisation.......................................................................................................................8
Devise appropriate strategies to improve competitive edge and market position based on the
outcomes.....................................................................................................................................9
Applying a range of theories, concepts and models, interpret and devise strategic planning for
a given organisation..................................................................................................................10
Produce a strategic management plan that has tangible and tactical strategic priorities and
objectives...................................................................................................................................13
Critique and interpret information and data applying environmental and competitive analysis
to produce a set of valid strategic directions, objectives and tactical actions...........................14
CONCLUSION..............................................................................................................................14
REFRENCES.................................................................................................................................15

INTRODUCTION
Business strategy means those competitive moves and actions that has been used by an
organization which is used in relation over different purpose like attracting customers, gain
succession, improve performance and attaining goal. This makes an organization for carrying out
business operations with function effectively making desired outcomes achieved. These strategy
involves various aspects like cost leadership, focus and differentiation. Organization that has
been chosen is Canon Inc that is an public company making operations performed in electric
industry. The organization ha been offering various kinds of products likeInterchangeable Les
Cameras, Fixed Lens Cameras, Instant cameras and many more. It has been established in the
year 1937 by Takeshi Mitarai, Saburo Unchida, Goro Yoshida and Takeo Mardo having
headquarters in Tokyo, Japan. In this report different aspects like impact and influence regarding
macro environment with evolution and environmental factors. Further, report discusses about
models like porters five force with strategic plan and has been used for evaluating environmental
factor. New strategies consultant recruiting respective organization and its role for development
of strategic management.
TASK
Applying appropriate frameworks analyse the impact and influence of the macro environment on
a given organisation and its strategies.
This is one of the most important part present within an organization that helps in
conducting analysis upon macro environment factors as through this decisions according to
various situations existing within an organization. The PESTLE analysis in relation to Canon
Inc. has been conducted as follows:
 Political factor- These are based upon elements and policies that makes development
done by government effecting organizations performance. In relation to an business
organization it is important for making conduct done with proper analysis of political
policy, trade, fiscal, taxation and so on. Such factors in UK is stable in nature which helps
in making firm conduct business in effective manner. This makes positive impact created
by enhancing work performance. Canon's CEO has made statement that opposes the
decision of UK leaving European Union. This has impacted the growth aspect of Japan as
also does not provide information in relation to increment in sales on country basis. In

relation to this factor impact is created on Customs Duty and VAT increase in this
directly impacts the sales of an organization in more effective manner.
 Economical factor:- These are the factors which is based upon employment and
unemployment rate, profitability, buying and customers behaviour. This is required for
Canon Inc for conducting proper analysis of UK's economic condition which makes
product development done in more effective manner. The official currency that has been
used within the country like China is “Renminbi” and has attained potential success to
US Dollar. This make Chinese currency become global economic power.
 Social factor:- These are those factor which is based upon developing understanding in
relation to buying patterns, preferences and taste of customers. Through such factors
Canon Inc. has developed wider range of electronic products as per customers needs.
Since people living in UK are have more attraction for electronic products which has
helped in uplifting sales increasing demand of Canon products within market(Kurtz,
2021).
 Technological factor:- This is useful in making organization understand about
technological advancement within marketplace so that development of product and
services is done accordingly. In relation to Canon Inc. the factor is able to develop more
faster manufacturing through applying innovation within its products which make
enhancement done within its various process.
 Environmental factor:- These factors helps an organization for developing strategy
through environmental functions. In context of Canon Inc the factor has helped in making
innovation possible through proving idea of eco friendly products which are formed using
raw materials. Through such aspect goodwill of organization has increased making
product developed in Japan by offering different part of world.
 Legal factor:- This factor have introduced certain legal aspects that is developed with the
help of legislation and act that has been formed. In relation with Canon Inc. it is required
by them to follow all rules and regulations which makes legality of the organization
maintained helping in making legal issues solved in more effective manner by making
targets achieved in terms of usage of laws.