Sony Ericson: A Mobile Revolution in the Consumer Electronic Sector

When two giant companies, that is, “Sony” and
“Ericson” merged, formation of Sony Ericson took place.
One of the major behind this launch in the market was to
bring mobile revolution in the mobile industry which
comes under the consumer electronic sector.
This merger took place in the year 2012 where
organization has launched its new product “Smartphone”
which was named as Xeperia S.

 Sony Mobile Communications (SMC) provides mobile multimedia devices
and has become the leading organization in the mobile market with offering
phones, accessories and PC cards.
 In this organization, around 7,500 employees are working across 40
countries.

Major aim of Sony behind offering its high quality products and
services is to get established as the leading brand at the global level in
the market of mobile handsets.
Vision of this company is to offer trendy and stylish products so as to
make customers able to differentiate them with giving the high level of
satisfaction.
1.1 The Mission, Vision, Goals, Objectives and Core
Competencies of Sony