Strategic Planning Process and Analysis of Sony Mobile Corporation

Business Strategy
TASK 1

About Sony Mobile Corporation (SMC)
Found in 1945.
First pioneer of transistor technology in 1950.
Merger of two different organizations “Sony” and “Ericsson” have
developed a new corporation “Sony Ericsson”.
Technological revolution in mobile industry is one of the major
objectives of this merger.

A: Mission statement and Company’s vision
To initiate as a leading company of electronics.
To enhance the broadband network.
To foster the use of home electronic appliances and wireless mobile
phones.
To create a stress free working environment for workforce.

Core Competencies
Technological advantage enables to create a unique image.
Provide customers with the latest demand.
Differentiation strategy for developing core ability.
To provide the products after research and development to
customers.
To position itself different from competitors.

Cont..
Cost leadership strategy:
To perform the work with low cost.
To produce the products that can be sold at lower price.
To win competitive advantage.

Objectives of Sony
To attain competitive advantages to sustain in the mobile industry.
To increase the sales and profitability of organization.
To increase the investment amount in research and development.