Business Strategy - Analysis of Disneyland Park

Running head: BUSINESS STRATEGY
Business Strategy
Student’s name:
Name of the university:
Author’s note

1BUSINESS STRATEGY
Table of Contents
Introduction......................................................................................................................................2
Overview of Disneyland Park..........................................................................................................2
Value chain analysis of Disneyland.................................................................................................2
Identifying Core Competencies and strengths.................................................................................5
Conclusion.......................................................................................................................................6
a) Analysis and key issues highlighted and discussed.....................................................................6
b) Identifying key issues facing the company.................................................................................6
c) Company’s responses..................................................................................................................7
Reference List..................................................................................................................................8

2BUSINESS STRATEGY
Introduction
Competitive advantages allow an organisation to produce services or goods of equal
values in a more fashionable at lower prices. Competitive advantages allow the company to
generate sales or gain superior margins compared to the industry competitors (Grant 2017).
Moreover, competencies of an organisation are the combination of unique skill and technology
that makes distinct customers value. Resources and capabilities of the organisations provide core
competencies of the organisation that is a strategic capability. In this study, Disneyland
Singapore organisation is chosen to show the core competencies and strengths that can help the
organisation to execute and create a value-adding strategy so that the organisation can earn
returns and gain strategic competitiveness.
Overview of Disneyland Park
Disneyland Park is located in California, the USA and it is a fairy tale theme park with
Disney characters. This theme park was opened in the year 1955 and it was designed and
supervised by Walt Disney. The owner of this park is The Walt Disney Company. After the
opening of this park, Disneyland Park has undergone major renovations and expansions
(Disneyland.disney.go.com 2018). This theme park is the largest cumulative attendance and it
has Disneyland Resort.
Value chain analysis of Disneyland
Value chain analysis is the practical application to understanding internal organisational
activities. The main goal of value chain analysis is to identify the activities the most valuable
activity to the organisation.