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Business Strategy : Sample Assignment

   

Added on  2021-01-02

19 Pages5254 Words74 Views
Business Strategy

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Application of framework to analyse impact and influence of macro environment..............1TASK 2............................................................................................................................................5P2 Analysis of internal environment and capabilities of the company........................................5TASK 3............................................................................................................................................9P3 Evaluation and application of Porter's five force model.........................................................9TASK 4..........................................................................................................................................11P4 Application of models, theories and concepts......................................................................11CONCLUSION..............................................................................................................................15REREFRENCES............................................................................................................................17

INTRODUCTIONBusiness strategy can be defined as the plan which is formulated to achieve long as wellas short term objectives. Main aim behind it is to analyse ways in which organisations mayattain growth and development. All the companies form strategic decision in order to analyseavailable opportunities of market and grab them for the betterment of the business (Adner, 2017).The organisation which is selected for this report is L'Oreal which is personal care product'scompany and founded in year 1909. Currently the organisation is operating its business allaround the world.This report covers various topics such as impact and influence of macro environment onbusiness and assessment of internal environment and capabilities of the organisation. Apart fromthis, evaluation and application of Porter's five force model and other theories is also coveredunder this assignment.TASK 1P1 Application of framework to analyse impact and influence of macro environmentDifferent types of frameworks: There are various types of frameworks which may leaveimpact upon macro environment of the organisation. All of them are as follows:PESTLE analysis: It is a tool which is used for the purpose of analysing different marketconditions with the help of different factors such as political, economic, social, technological,legal, environmental etc. With the help of it managers of L'Oreal will be able to analyseinfluence and impact of it for the organisation.Stakeholders analysis: It is a framework which is used to analyse organisation's systemand assess the changes that may take place due to modification in to interest of stakeholders oforganisation. With the help of it managers in L'Oreal can analyse needs of all the stakeholders.Porter's five forces model: It is a model which is used by business entities such asL'Oreal for the purpose of analysing competitive market so that effective strategy can beformulated.From both the frameworks stakeholder and PESTLE analysis are going to discussed indetail as it can help the managers to analyse the factors which are impacting and influencing theorganisation.1

Macro environment: All the factors that are uncontrollable and affect decision makingof the managers. Such type of elements directly leave impact on the growth of the company. Inorder to identify all these components PESTLE analysis is being conducted for L'Oreal.Pestle analysis: It is a framework which is used by large business entities to analyse thefactors that are available in the industry may leave negative impact on growth of the company(PESTLE analysis, 2019). An analysis of all of them for L'Oreal is as follows:Political: All the rules, regulations and policies that are imposed by the political partiesof the country are considered as the part of such factors. For L'Oreal it is vital to take all of themin to consideration so that their negative impact can be reduced.Opportunity: As L'Oreal always comply with all the governmental factors which is anopportunity for the company to reduce interference of political parties from itsoperations.Threat: If managers of L'Oreal does not implement the policy imposed by politicalparties of UK the it will become more difficult for the company to sustain in the market.(Source: PESTLE analysis, 2019)2Illustration 1: PESTLE analysis, 2019

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