HNBS 332 Business Strategy : John Lewis Ltd

HNBS 332 Business
Strategy

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Application of appropriate framework for analysing impact and influence of macro
environment.................................................................................................................................1
TASK 2............................................................................................................................................4
P2. Analysis of internal environment and capabilities of an organisation...................................4
TASK3.............................................................................................................................................6
P3. Evaluation and application of Porter's five force model........................................................6
TASK 4............................................................................................................................................7
P4. Application of models, theories and concepts.......................................................................7
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Business strategy includes sets of actions which are used by the managers for the purpose
of achieving organisational short term along with long term goals (Habib and Hasan, 2017). It
acts as the master plan for attracting maximum customers, mobilising resources, attaining growth
as well as development, strengthening performances and maintaining image in the competitive
market. The company selected is John Lewis Ltd. Such organisation operates supermarkets,
provides financial services and various retail related activities. It was founded in the year 1929
and have its headquarters located at London, UK.
This report includes the impact and influence of macro environment on selected
organisation and its business strategies. It further includes analyses of internal environment and
capabilities of an organisation using appropriate frameworks. Evaluation along with application
of Porter’s Five Forces model along with range of theories, concepts and models are clearly
described under this assessment.
TASK 1
P1. Application of appropriate framework for analysing impact and influence of macro
environment
Macro environment: It includes all those factors or conditions whose existence are
uncontrollable as well as unpredictable. They affects the operations of organisation at great
extent. These factors leaves direct impact on the working, ability, success and growth of any
business. For identifying such factors at John Lewis Ltd, Pestle analysis is conducted.
Pestle analysis: The analysis is a tool and technique used by the business firms for the
objective of analysing and monitoring macro environment factors which impacts the
performance of the business (PESTLE Analysis, 2016). There are many elements or factors
which leads to have negative impact on various companies in any industry. The factors in the
Pestle analysis of John Lewis Ltd are the following:
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Illustration 1: PESTLE analysis, 2019
( Source: PESTLE analysis, 2019 )
 Political factors: It includes policies, rules, legislations and restrictions are generally
imposed by political parties of any nation. The managers of selected business carefully
considers and understands all for reducing their negative impacts.
Opportunities: The executives always produces products top satisfy the standards and perform
the work according to the rules and regulations stated which is an opportunity to achieve
maximum interests of the political parties for sustaining in the competitive environment.
Threat: If policies, plans and strategies are not implemented as per the legislations imposed by
the governments of UK then it is very difficult to build an image in the competitive market place
effectively.
 Economic factors: Factors such as inflation, savings, growth, exchange, deflation and
interest rates are the part of economic factors which impacts the operational activities in
positive along with negative manner in the John Lewis Ltd.
Opportunity: Economic factor such as growth rate is an opportunity for the chosen firm to
diversify its business in multiple countries to enhance the brand value.
Threat: Fluctuations in the factors like increase in inflation reduces purchasing capacity of the
customers which impacts the sales of the organisation.
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