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Business Strategy Sample Assignment

   

Added on  2021-05-05

15 Pages4151 Words109 Views
Business Strategy

ContentsIntroduction..........................................................................................................................................3LO1 Analyze the impact and influence which the macro environment has on an organization and its business strategies......................................................................................................................................3P1Applying appropriate frameworks analyze the impact and influence of the macro environment on a given organization and its strategies...............................................................................................3Mission and vision of Aldi..............................................................................................................3Analytical frameworks for the macro environment......................................................................4LO2 Assess an organization’s internal environment and capabilities....................................................8P2 Analyze the internal environment and capabilities of a given organization using appropriate frameworks.............................................................................................................................................8Key components of strategic capabilities......................................................................................8McKinsey’s 7S model.....................................................................................................................9VRIO Framework...........................................................................................................................9LO3 Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given market sector............................................................................................................................................10P3 Applying Porter’s Five Forces model evaluate the competitive forces of a given market sector for an organization................................................................................................................................10Ansoff Matrix...............................................................................................................................11LO4 Apply models, theories and concepts to assist with the understanding and interpretation of strategic directions available to an organization.......................................................................................12P4 Applying a range of theories, concepts and models, interpret and devise strategic planning for a given organization..............................................................................................................................12Porter’s generic strategies.......................................................................................................12Differentiation strategy.................................................................................................................12Focus strategy..............................................................................................................................13Differentiation focus strategy......................................................................................................13Bowman’s Clock Strategy............................................................................................................13Conclusion...........................................................................................................................................14References..........................................................................................................................................15

IntroductionEvery business organization comprises of a number of missions and visions. In order tofulfill all those objectives set by the organizations, the business organizations are oughtto adopt a number of techniques and strategies. Those strategies help theseorganizations to thrive and to attain every success which they have targeted(Ramsinghani, 2014).This report has been prepared to discuss about the macro andthe internal environment of a business organization which impacts on the operationsdone within the organization. At the same time, the outcomes will be further analyzedwith the help of the Porter’s five forces model and a strategic plan accompanied bydifferent theories concepts and models will also be proposed for the selected businessorganization. The business organization which has been chosen for this particular reportis Aldi. Aldi is one of the leading supermarket retailer companies all over the world.LO1 Analyze the impact and influence which the macro environment has on an organization and its business strategies.P1Applying appropriate frameworks analyze the impact and influence of the macro environment on a given organization and its strategies.The business organization Aldi was founded in the year of 1946 by Karl and TheoAlbrecht. After some years, in 1960, the company has been further divided in to twoparts- Aldi Nord and Aldi Sud. This is basically a supermarket store company providingall kinds of household and otherwise products and equipments with excellent kinds ofservices. The recent researches have found out that there are almost 10,000 stores ofthis company in over 20 countries all over the world (Kearns, 2008).Mission and vision of AldiThe mission statement of the business organization Aldi is “Simply Aldi” which clearlyindicates that the main motive of this organization is to provide the best kinds ofproducts and services to their customers in a most simple and authentic way. On the

other hand, the vision of this company is to be the leading supermarket retailerthroughout the world which would satisfy every needs and requirements of theircustomers (Chua, 1994).Fig: The updated logo of Aldi (Kearns, 2008).The business organizations like Aldi need to take into account about a number ofstrategic measures if they have the will to meet all their objectives and attain the highestamount of success. These strategies help in getting their every day daily operationsdone in a more systematic and organized way. At the same time, the processes arealso made far easier with the help of these strategies (Scholes, 2016).However, in order to make good and appropriate strategies, the business organizationAldi needs to critically assess their macro environment and all the factors within thisenvironment as these have huge influences over the decisions which would be taken forthe making of strategies. Analytical frameworks for the macro environmentThere are quite a number of frameworks which could be used by the businessorganization Aldi in order to assess and identify the macro environment of theirbusiness. The stakeholder analysis is one of those and this framework helps in finding

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