Business Strategy.

Business Strategy

Table of Contents
INTRODUCTION:..........................................................................................................................1
TASK1.............................................................................................................................................1
P1.Analyse impact and influence of macro environment of Uber technologies and also its
strategies......................................................................................................................................1
TASK2.............................................................................................................................................3
P2.Examine intrinsic environment and capabilities of Uber Technologies by using appropriate
frameworks. ................................................................................................................................3
TASK 3 .........................................................................................................................................6
P3: Applying Porter's five force model to evaluate competitive forces of Uber:.......................6
TASK4.............................................................................................................................................8
P4: Describe theories and strategic business plan.......................................................................8
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION:
Business Strategy can be defined as group of decision or course of action which serve
entrepreneurs in achievement of business objectives. It is a master plan by which management of
organisation execute to secure a position in market segment, by carry on its operation, customer
satisfaction and achieved desired goals of business. It can be termed as backbone of organisation
because it provides road map to achieve desired objectives.
Uber Technologies Inc. is an American company which offers vehicles for food delivery,
hire, courier, package delivery, freight transportation services to business operations and general
people. It also have partnership with motorised scooter rental, lime, electric bicycle for satisfy
customer needs. Headquarter of company is in San Francisco, California, U.S., operated in over
900 metropolitan areas worldwide. Uber has estimation of over 110 million monthly active end
users all over world (Ostos, Hinderer and Bravo, 2017).
This report covers internal and macro analysis of Uber technologies by covering strength
and weakness of company also opportunities for firm to attain future growth. In addition, Porter's
five forces and Generic strategies are also discussed with suitable plan.
TASK1
P1.Analyse impact and influence of macro environment of Uber technologies and also its
strategies.
Pestle Analysis is a techniques to examine key factors such as Political, Economic,
Social, Technological, Legal, Environmental factors which influence organisation from outside.
By this, it allows senior managers and HR to evaluate any risks which are related to their
industry and company, use these knowledge to inform decisions. By this, there is a huge impact
on position of company in existing industry or future growth in many countries. Pestle Analysis
of Uber Technologies are discussed below: Political Factor: These forces is all about degree of government which are involve in
economy. This element include tax policy, environmental law, political stability. In
context of Uber technologies, it enjoy political factor as by government concentration
which offers favour to company. But it has also sustain negative impact by factor as there
are many strict rules and regulation for documentation and licensing are implemented by
government. This leads to creation of opportunities for growth and long term feasibility
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of business. In addition, Uber has faced controversy in market segment. As it have not
clear rules and regulations. So it leads to drawback for company because there is no
record of accidents. Furthermore, company also face problem as France filed against
company which is based on advertising. In addition, there is also political discussion
about minimum wage rate system in industries which is related taxi. So government have
to requires license according to requirement of documentation. Economic Factor: These factors have serious impact on organisation that how they do
their business and also profitability of work. It includes elements such as inflations,
economic growth, interest rates, exchange rates and so on. Industry in which Uber is
functioning sharing economy. It means that, this economy is mainly based on sharing
intellectual or physical resources. In US, rates of policies are adequate which provides
support in smooth functioning of performance of company. Consumers are also enjoy
their premium services which leads to increase in profitability of business and also create
goodwill between market and customers. Social Factor: These elements mainly focus on social environment and also examine
emerging trends. These factors help organisation to understand customers desires. There
are few aspects focus on friends, family, neighbour, media and social groups which have
impact on someone's attitude, opinion, attitude, regional differences that have impact on
sales and profit which is earned by company. In US, mainly people use cab facilities
rather than their personal vehicles. So for fulfil demand of customer respective
organisation increase productivity of business(Ardley and McIntosh, 2019) . In addition,
when there is high demand of cab this results in unavailability of service facilities this
effects brand image of company. Technological Factor: These elements mainly consider rate of technological
development and innovation which affects industry or market. Factors such as changes in
mobile and digital technology, research and development and automation. As US is
rapidly grow in advance technology which have advantage to Uber Technologies for
running business operation in more effective and efficient manner. There is also negative
impact by fast growing technology as easily it leads to obsolescence and also requires
high investment to implement new technology. Uber technologies use innovative
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