Business Strategy for ALDI in the UK Market

BUSINESS STRATEGY
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Table of Contents
Introduction................................................................................................................................3
LO1. Understanding the process of strategic planning..............................................................4
1.1 Providing an assessment of the extent to which ALDI’s visions, missions, goals,
objectives and core competencies inform its strategic planning................................................4
1.2 In a situation like this, analyzing the factors that ALDI will have to be consider when
formulating its strategic plans....................................................................................................5
1.3 Evaluation of the usefulness or worth of the techniques used when the business developed
its strategic plans........................................................................................................................6
LO2. Being able to formulate a new strategy............................................................................8
2.1 Carrying out an organizational audit for ALDI and providing the analysis of its present
strategic position........................................................................................................................8
2.2 Carrying out an environmental audit for ALDI showing both its macro and micro
environment................................................................................................................................9
2.3 Assessing the significance of stakeholder analysis for ALDI when formulating new
strategy.....................................................................................................................................11
LO3. Understanding approaches to strategy evaluation..........................................................12
3.1 Identification of a market and analysis of the aptness of the suitable strategy for ALDI in
relation to its limited growth, substantive growth, or retrenchment........................................12
3.2 Providing a justification of one of the strategies of ALDI for market entry and market
growth discussed in the earlier portion....................................................................................13
LO4. Understanding how to implement a chosen strategy......................................................14
4.1 Assessing the roles and responsibilities of the personnel who are involved with strategy
implementation.........................................................................................................................14
4.2 Providing an analysis of the requirements of resources for the successful implementation
of ALDI’s strategy...................................................................................................................14
4.3 Evaluating how the use of SMART targets can contribute towards the achievement of the
strategic objectives of ALDI....................................................................................................15
Conclusion................................................................................................................................16
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Reference List..........................................................................................................................17
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Introduction
ALDI can be considered as one of the familiar trademarks in case of private industries that
includes more than 8000 retail stores in more than 15 countries across the globe. ALDI is the
trademark of the most two leading discounted chains for the supermarket that includes an
estimated income amounting more than £50 Billions. Presently, ALDI needs to increase its
all shares in the market of UK for business purpose and increase the business as well. In this
assignment a brief description on the ALDI’s mission, vision as well as organizational goal
and objectives are described properly. In order to achieve the organizational objective,
various factors are provided below. The assignment contains of ALDI’s strategic planning as
well as the formulation of the proper business strategy. ALDI needs to adopt specific
business strategies along with formulation of business planning and that’s why a proper
description of the innovative business planning is provided in this assignment.
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