Business Strategy

This presentation discusses the business strategy of Tesco, focusing on the application of Porter generic strategy and strategic planning. It explores the growth opportunities and provides data interpretation of Tesco's operations. The presentation concludes with references for further reading.

Business Strategy

 Introduction
 Strategic planning of TESCO
 Strategic business plan
 Data interpretation of TESCO
 Conclusion
 References
Table of content

Strategy is defined as the course of action to achieve predetermined goals effectively and efficiently.
Macro environment play an important role in an economy that includes various aspects such as national
income, employment, per capita income, GDP and so on.
Introduction

Strategic planning is very necessary for an organization that help to set the target for achieving future
goal. The manager of Tesco has applied Porter generic strategy in order to gain effective marketing
position within the market. The concerned firm can gain competitive edge by lowering their cost or
differentiating their products within the market.
Strategic planning of TESCO

 There are three strategies of Porter generic model that are described as follows:
 Cost leadership: It is the model that gain competition in the market by lowering their cost of products
 Differentiation: It is a generic strategy that provide unique features of the product to build competitive
advantage in order to gain large exposure in the market
 Focus strategy: The market expansion can be achieved by implementing this strategy in the
operations of business
Continue….

Strategic Business plan formed by Tesco are given below:
 Goal: The goal of Tesco is to promote customer loyalty by providing excellent goods and services.
 Objectives: The objective of a firm is to expand their operations in different parts to gain large
exposure of market.
 Strategy: The strategy adopted by Tesco is product differentiation which provide different and unique
features in terms of technology and customer services at an affordable prices.
 Tactics: Tesco could focus on improving its non food products and can expand market internationally.
The concerned firm can also provide customers with new retailing experience.
Strategic business plan

Data interpretation of Tesco
From 2008 to 2019, Tesco's stores are operating across
the globe has increased from 3.751 to 6993. Tesco is
leading supermarket in UK that deal with wide range of
products like edibles, merchandise, home décor and
financial services. Tesco is constantly higher in terms of
market grocery share. Also, Tesco provides six different
store format to their customers which varied size and
range of products.

From the above information, it can be summarised that various growth opportunities are there that
facilitate the smooth operation of a business that ensure success. Thus, it increases the productivity and
profitability of a firm.
Conclusion

 Mention, A.L., Barlatier, P.J. and Josserand, E., 2019. Using social media to leverage and develop
dynamic capabilities for innovation. Technological Forecasting and Social Change. 144.pp.242-250.
 Benjamin, S., 2018. Exploration to Exploitation: An industry analysis of suborbital space tourism.
New Space. 6(1). pp.87-98.
 Hafezi, R., and et. al., 2019. A Layered Uncertainties Scenario Synthesizing (LUSS) model applied to
evaluate multiple potential long-run outcomes for Iran's natural gas exports. Energy. 169. pp.646-659.
References

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