Application of Porter's Generic Strategies and Bowman Strategy Clock in Strategic Planning

UNIT 32 BUSINESS
STRATEGY- ACTIVITY 4
ONLY

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Activity 4.........................................................................................................................................3
Application of Porter's generic strategies and extended model of Bowman strategy clock to
analyse strategic planning............................................................................................................3
Recommendation.........................................................................................................................5
Strategic management plan..........................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business strategy defined as competitive forces that helps to undertake better moves and
actions that assist business to attract customer’s, compete successfully, strengthening
performance and this also leads to accomplish organisation goals (Johnson, 2016). Effective plan
of action within the enterprise helps to facilitate the workforce that can helps to accomplish the
productive and profitable results.
The present report is based on business activities of Tesco, It is global leading enterprise
that is engaged in supermarket services of grocery products.
Furthermore, report will cover the activities as to application of Porter generic strategies
and model as Bowman strategy to analyse the strategic planning for the organisation. Lastly,
study will laid emphasise on strategic management plan in terms to identify the tangible and
tactical priorities of the organisation.
Activity 4
Application of Porter's generic strategies and extended model of Bowman strategy clock to
analyse strategic planning.
Strategic planning defined as process in which an enterprise undertake the steps that aids
to analyse the both internal and external working condition of the enterprise (Baxter, 2019). This
can be defined with help of forces as-
Porter's generic strategies- It is competitive forces that aids to gain competitive advancement
within the enterprise. This defined in following manner as are-
Cost leadership strategy- It is generic calls and this strategy is usually targets the broad market.
In the present scenario, the customer demands for high quality commodities at the lower prices
(Ge and Li, 2019). Therefore, Tesco needs to target the customer of the weaker sections society
and must take initiatives to provide effective quality commodities at the cheaper cost. Thus,
internal strength to this as-
 High level of expertise in manufacturing process.
 Efficient and effective channel of distribution.
Differentiation strategy- This is plan of action that is relate with bringing development in the
product and services by brining up innovation. In the present era, the most of the customer’s are
looking towards to consume organic products and low calorie commodities to maintain their