Business Strategy

Business Strategy: Reflective report
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Project deadline: 14:00 on .......... 2021
Project: 011
Module: MOD003337
Lecturer: Your lecturer’s name here
Semester/Trimester: 2
Academic year: 2020-21

Table of Contents
Executive summary.........................................................................................................................3
INTRODUCTION...........................................................................................................................4
Mission........................................................................................................................................4
Vision...........................................................................................................................................4
Values..........................................................................................................................................4
Corporate objectives....................................................................................................................4
TASK 1 Identifying and evaluating the major strategic decisions made during the BSG
simulation (Year-by-year evaluation)..............................................................................................5
Year 11.............................................................................................................................................5
The decisions are taken as an organization..................................................................................5
The outcome of the decisions......................................................................................................5
Year 12.............................................................................................................................................5
The decisions are taken as an organization..................................................................................5
The outcome of the decisions......................................................................................................5
Year 13.............................................................................................................................................6
The decisions are taken as an organization..................................................................................6
The outcome of the decisions......................................................................................................6
Year 14.............................................................................................................................................6
The decisions are taken as an organization..................................................................................6
The outcome of the decisions......................................................................................................6
Year 15.............................................................................................................................................6
The decisions are taken as an organization..................................................................................6
The outcome of the decisions......................................................................................................6
Year 16.............................................................................................................................................7
The decisions are taken as an organization..................................................................................7
The outcome of the decisions......................................................................................................7
How these decisions are taken in the team..................................................................................7
TASK 2 Evaluate the impact of a range of factors in the business
environments.............................................................................................................................8
Macro-environment (External Environment)..............................................................................8
Meso-environment (Competitive Environment)..........................................................................9
The BCG Matrix........................................................................................................................10
Micro-environment (Internal Environment)..............................................................................11
TASK 3 The impact of emerging technologies on the future competitiveness of the business....12

CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14
Books and Journal......................................................................................................................14

Executive summary
Business strategy game simulation is a game which helps to understand the strategies which are
used in a business process. This game was introduced to improve decision making skill in the
students which is very essential for each individual. This game helps the students to go through
various business conditions in order to take effective decisions for the company they were
operating in the game.