Business Strategy: Frameworks and Analysis for UBER

Business strategy

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................5
P1: Application of framework or analysing the impact of macro environment.....................5
TASK 2............................................................................................................................................7
P2: Analysing the internal environment & capabilities of a organisation by application of
appropriate frameworks..........................................................................................................7
VRIO of UBER......................................................................................................................1
TASK 3............................................................................................................................................2
P3: Application of porters five forces for evaluation of competitive forces..........................2
TASK 4............................................................................................................................................3
P4: Application of range of concepts, theories and interpretation for preparation of a effective
strategic plan ..........................................................................................................................3
Strategy formulation:.......................................................................................................................5
Tactics formulation:.........................................................................................................................5
CONCLUSION................................................................................................................................8
REFERENCE...................................................................................................................................9

INTRODUCTION
Business strategy is defined as the combination of different decisions that are taken by
organisations for accomplishment of their business objectives and then securing of a competitive
position in the external market. For this there are certain frameworks that are used to lay down
effective strategies so that external threat can be minimized and benefits can be maximized with
availing of attractive opportunities (Bentley-Goode, Newton and Thompson, 2017) Presently the
report is based on UBER technologies that is a brand offering vehicles for hire, package delivery,
food delivery, couriers, freight transportation and partnership with electric bicycle, lime and
scooter rental. There is discussion based on several frameworks such as PESTLE analysis,
SWOT analysis, Porters five forces model for understand the present competitive positioning and
then based on such analysis a strategic business plan is prepared according to specific laid
objectives in the given time frame.
TASK 1
P1: Application of framework or analysing the impact of macro environment
Macro environment consist of large number of factors that are affecting the functioning
of organisation and the way they are affected in a positive or negative manner through such
changes. It is crucial for organisations to identify the way in which different organisations are
getting affected by such changes at a given time period (Bhatia and Srivastava, 2018). In UBER
being a ride hailing brand and for the purpose of making a detailed overview of the external
environment factors there is discussion of the PESTLE analysis elements as given below:
Political: Political factors are the ones that are related to the government policy formulation and
implementation in prorogations.
Negative: UBER has faced scrutiny situations worldwide when France filed the charges on
advertising and Netherlands ruled UBER for the drivers not having licenses for taxi and desist
orders from Portland that lead to additional ban in ASIA countries of UBER.
Positive impact: There has been discussions related to minimum wage rate in the taxi industry
but later it was discovered that all such laws were properly abide by UBER. The government has
already provide the commercial license that si required by UBER for completing the pro0cess of
documentation.
Economic: These factors are part of the economy of a country.