PESTLE Analysis of EE Limited: Doc

Business Strategy

Table of Contents
INTRODUCTION...........................................................................................................................1
Task 1...............................................................................................................................................1
P1 Apply frameworks for analysing influence of macro environment on EE Limited..........1
I PESTLE Analysis.................................................................................................................1
II Ansoff's growth vector matrix............................................................................................3
TASK 2............................................................................................................................................4
3. VRIO model.......................................................................................................................4
4. Strengths and weakness of organisation.............................................................................5
TASK 3............................................................................................................................................6
5. Porters five forces model....................................................................................................6
TASK 4............................................................................................................................................7
6. Strategic management plan with Bowman's strategy clock model....................................7
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Business strategy refers to course of action and set of decisions which will aid
entrepreneurs in achievement of business objectives. It acts as a master plan which is used by
management for remaining competitive within market. In this report, Everything Everywhere
(EE) is taken into account. It is a British internet service provider, mobile network operator and it
is a division of BT Group. EE is a telecommunication industry which is headquartered in
Hatfield, Hertfordshire, England. It is one of the largest mobile network operator of United
Kingdom with customer base of around 29.6 million and largest 4G operator in Europe. This
report contains framework for analysis of impact of macro and internal environment.
Competitive forces are evaluated by making use of Porter's five forces. Apart from this, models
and concepts are applied for strategic planning.
Task 1
P1 Apply frameworks for analysing influence of macro environment on EE Limited.
It is necessary for each organisation to examine their environment in which they carry out
their operations and make changes in strategies accordingly. There are two types of environment
they are internal and external. Internal environment can be controlled and modified by
organisation. Whereas external environment refers to uncontrollable aspect of organisation, it
completely depends on supply and demand of industry. PESTLE analysis has been used to
analyse EE Limited’s external factors so that probable threats and opportunities within market
can be found. PESTLE analysis is shown below:
I PESTLE Analysis
Political environment: This factor is associated with environment which prevails within
country due to certain factors like policies made by government like tax rates, political stability,
dumping duties and many others. Decisions made in EU act related with roaming charges have
eradicated chances of business to grow and generate high revenue (European telecoms brace for
losses as roaming charges end, 2019). As per Euro telecommunication (ETNO) group will lose
around 7 billion by 2020. EE Limited has maintained healthy relationship with government
which has been favourable when organisation was started within market of UK. The aim behind
this is to generate high quantity of corporate taxes. From this it can be said that the present
situations of United Kingdom was not good for telecommunication industry due to enhancement
1