Macro Environment and Strategic Planning for an Organisation
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Added on 2020-10-22
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Business Strategy INTRODUCTION 1 TASK 11 P1 Analyse the impact and influence of the macro environment on a given organisation and its strategies1 TASK 23 P2 Analyse the internal environment andcapabilitiesofagiven organisation using appropriate frameworks 3 TASK 36 P3 Applying Porter’s Five Forces model evaluate the competitive forces of a given market sector for an organisation 6 TASK 47 P4 Applying a range of theories, concepts and models, interpret and devise strategic planning for a given organisation
Macro Environment and Strategic Planning for an Organisation
Added on 2020-10-22
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Analyse the impact and influence of the macro environment on a given organisation and itsstrategies.................................................................................................................................1TASK 2............................................................................................................................................3P2 Analyse the internal environment and capabilities of a given organisation using appropriateframeworks.............................................................................................................................3TASK 3............................................................................................................................................6P3 Applying Porter’s Five Forces model evaluate the competitive forces of a given marketsector for an organisation.......................................................................................................6TASK 4............................................................................................................................................7P4 Applying a range of theories, concepts and models, interpret and devise strategic planningfor a given organisation..........................................................................................................7Strategic management plan.....................................................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11..............................................................................................................................................12
INTRODUCTIONBusiness strategy refer as the company's working plan in order to achieving its vision,mission, objectives, competing successfully and gaining financial performance in the businessmodel. Business strategy can be defined as to understand the course of activity and set ofdecisions that will help company in reaching with desired goals and targets. It is the aggregationof competitive activity and move that business use for gaining attention of large number ofcustomers, increasing performance, compete success and achievement of goals and objectives(Amran and et. al., 2016). This strategy will assist in outlining how business can carry out workin order to achieving and reaching with desired outcomes. It is also called as set of decisions andcourse of action in order to assist an entrepreneur for accomplishing specific objective of thefirm. The report is based on John Lewis which is a chan of high end department stores that isregulating in the United Kingdom. They offer variety of products and services to their customersin order to satisfy their demand and needs in better manner. Along with this, the main motive ofthis assignment is to analyse impact of macro environment on an organisation and its strategies.Also need to analyse the internal environment and capabilities of given company usingappropriate framework. TASK 1P1 Analyse the impact and influence of the macro environment on a given organisation and itsstrategiesPESTLE analysis is referring as that method and technique of macro environmentalfactors which can be used in environmental scanning components of strategic management. Itcan be helpful in evaluating and monitoring various factors which directly effect on businessperformance and its productivity. Along with this, it is used by company manager of John Lewiswhen new business has begun to start and enter in the international market place. PESTLEanalysis are described as under:Political factors – It is related with opportunities and pressure which are brought bypolitical factors and its impact on policies of government on business operations and itsactivities. John Lewis is entering in rising market in which UK is the part of the European Union.It can be analysed that there are various competitors in Europe who can enter into the UnitedKingdom market without any limitation (Barberá and et. al., 2012). In this, UK government or1
authority are decided to decrease the corporation and association tax from 30% to 28% whichassist John Lewis to enhancing their profitability in the future time period. Economic factor – The macro environmental includes inflation rate, saving rate, foreignexchange rate and economic cycle which determine the combination of needs and demand in aneconomy. It is mainly associated with economic structure, policies and its impact on business.During the recession, John Lewis required to stay afloat for business competing in the largemarket place (Bharadwaj and et. al., 2013). With the impact of recession, prices of tariff, plansrise that is not affordable for an individual. John Lewis need to move with market and developinvestment and make efforts to do better performance. Social factors – It is that factors which directly impact on business operations andfunctions. It is required for an organisation is to analyse latest trends and fashion through whichthey can attract large number of customers. Consumer shifting priorities and lifestyle correspondto opportunities for the business concern. John Lewis should introduce more fashionable andbranded product to gain attention of consumers. Technological factor – It is necessary for an organisation to adopt new and updatedtechnology which help them in developing demanding products in order to fulfil customer’sneeds. They manage their work through internet where they are sale online goods at reasonablerate which attract domestic as well as international customers. They use different promotionalchannels through which company can easily analyse their users’ needs such as Facebook,YouTube, Instagram and social media Environmental factor – In this, the company is renewable sources of resources whichcan be used in manufacturing such as cotton and wool that must be environmental friendly. Themajor threat s occurs are legal penalty for livestock related to safety and health. It directly effecton business operations so they required to maintain their wastage and recover this in bettermanner (Blackburn, Hart and Wainwright, 2013). Legal factor – The, norms, regulations and legislation that can impact manner ofperforming business is considered as legal factors. This can be tax regulations, consumerprotection and many more. Labour laws are a huge pain for retailers who has to maintain leastcost to stay competitive. John Lewis have had various tussles with legislation over labour relatedproblems. So, it has to deal with its fair share of legal problems in past. 2
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