Analysis of Macro-Environment and Internal Environment of John Lewis

Business Strategy

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Analysis of macro-environment on organisation and its strategies-.................................3
TASK2.............................................................................................................................................6
P2 Analysis of internal environment along with capabilities of organisation through various
analysis-..................................................................................................................................6
TASK 3............................................................................................................................................9
P3 Implementing Porter’s five force model and evaluate the competitive forces of given
market sector of an organisation.............................................................................................9
TASK 4..........................................................................................................................................11
P4 Determining application of concepts, models as well as implement strategic management
plan of the business..............................................................................................................11
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................14
Books and Journal:...............................................................................................................14

INTRODUCTION
Actions or moves which are used by a business attract customers, enhance its
performance, increase customer satisfaction, compete in market and achieve business targets are
called business strategies. This is a map for a business regarding its future moves and steps. It is
helpful for a business to sustain for long term in marketplace. Such strategies are made for long
run in business. These strategies are usually made on three levels which are corporate, business as
well as functional level. In this report discussions are made on strategies of a company called
John Lewis. It is situated in Britain, which is a retail company (Perezand et. al). This company
deals in a number of product categories including clothes, jewelleries, perfumes, watches etc. All
the factors necessary to formulate a business strategy for John Lewis is being discussed in this
report. It was established by Spedan Lewis in 1929. This analysis is done through various ranges
of analysis such as VRIO, SWOT, PESTLE etc. in order to understand the competition in market
Porter’s five force model is also conducted. Other than this Ansoff matrix is performed to learn
about different strategies that could be used by company. All these strategies are used to decide
business strategy of the company.
TASK 1
P1 Analysis of macro-environment on organisation and its strategies-
So that business can be run without any further complications or difficulties it is important
to form such strategies which are formed taking into account all the macro as well as micro
environment which are affecting business. In order to analyse external factors which, have an
effect on business PESTLE analysis on John Lewis is done:
PESTLE Analysis
PESTLE analysis is a term which stands for politic, economic, social, technological, legal
and environmental. This is a tool used to analyse all of the external factors which have an effect
on functioning of business. Below mentioned is PESTLE analysis done on John Lewis Ltd: